KS

Kate Sowell-orrin

Brand Ops Manager at Meta

San Francisco Bay Area

Overview 

Kate Sowell-Orrin is the Brand Ops Manager at Meta in the San Francisco Bay Area, known for her expertise in public relations, social media, product marketing, and strategic partnerships. With a background that includes roles at BetterWorks as Director of Marketing, Brand & Events, and Box as Group Manager of Product Marketing, she has demonstrated a strong track record in leading successful marketing and brand initiatives for tech companies.

Work Experience 

  • Brand Marketing Operations Manager

    2017 - Current

Meta is a social technology company that enables people to connect, find communities, and grow businesses.

Raised $25,607,817,488.00 from ValueAct Capital.

  • Director of Marketing, Brand & Events

    2014 - 2017

    BetterWorks provides continuous performance management to help employees easily set goals and give ongoing feedback. The platform seamlessly connects the four aspects of a performance process – goals, check-in conversations, peer feedback and reviews – to help organizations improve employee performance and engagement. At BetterWorks, I lead all brand activities and events, including our annual Goal Summit conference (www.goalsummit.com).

Performance management and goal-setting solutions designed to align the global enterprise - Built for visionary HR

Raised $129,500,000.00 from Emergence, Plug and Play, Kleiner Perkins, North Coast Technology Investors, Formation 8 and Correlation Ventures.

  • Group Manager, Product Marketing

    2011 - 2014

    I led the product launch team at Box, coordinating cross-functional groups across the company to release new features, message changes to existing users, and work with our communications team to make the biggest impact possible and drive new user growth. In this role, I developed and executed internal and external communication messaging and strategies around product launches, core services and partnerships.

Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls.

Raised $1,458,950,000.00 from Kohlberg Kravis Roberts.

  • Account Supervisor

    2010 - 2011

    Led all PR activities across HP's SMB, Retail and Virtualization teams. Helped create and manage HP's first business-focused blog, 367AddisonAvenue.com.

  • Senior Account Executive

    2007 - 2010

  • Sales and Marketing Assistant

    2007 - 2007

Education 

Articles About Kate

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