Kelly Goetsch

Chief Operating Officer

2025 - Current

Advisor

2023 - 2024

Advisor

2025

Chief Strategy Officer

2022 - 2024

Promoted to lead company strategy. $100m -> [much larger #] / $40b GMV. What adjacent areas should commercetools invest in? Build/buy/partner? Owned strategic relationships with Google, Microsoft, AWS, key SIs and ISVs, VIP customers, etc. Led AI strategy and execution.

Chief Product Officer

2016 - 2022

Joined as first CPO - $2m ARR -> $100m ARR. Defined product strategy (incl pivot to enterprise) and built product management team. Also owned engineering, design, integrations and product marketing at various points. Deeply involved with M&A, strategic partnerships and fundraising. Put commercetools on Gartner's Magic Quadrant Gartner and Forrester's Wave reports for the first time, with and top scores for product strategy. Co-host of Commerce Tomorrow podcast (Commerce + technology thought leadership), co-hosted with Dirk Hörig (co-founder/CEO of commercetools). https://soundcloud.com/commercetomorrow. 96 episodes

Advisor

2025

Board Member

2023

Advisor

2024

Co-Founder, Founding President, Chairman

2020 - 2023

112+ leading vendors have come together to declare the end to the all-in-one suite. We have a better way that is best defined by the "MACH" acronym, where M=Microservices, A=APIs, C=Cloud, and H=Headless. commercetools invented headless commerce and the acronym "MACH.” Members of the alliance include Google Cloud, AWS, Stripe, Adyen, Deloitte, Sapient and more. Established the legal entity, filed for tax exempt status, wrote bylaws, established the banking infrastructure, etc as founding president. Grew vendor membership from four at founding, to 11 at launch, to 33 by the end of the first year. Established and managed up to the executive advisory board, presided over operating board, oversaw the various councils (tech, growth, community, marketing). Then as chairman for two years, turned the organization fully over management to the membership in June of 2023. The MACH Alliance has a full-time staff of 12 and is registered as a 501(c)(6) non-profit.

Board Member - Associate Member Council

2021 - 2022

https://nrf.com/about-us/committees-councils/associate-member-council-amc

Book Author

2013 - 2020

Author of: - GraphQL for Modern Commerce (2020) - APIs for Modern Commerce (2017) - Microservices for Modern Commerce (2016) - eCommerce in the Cloud. (2014)

Director, Product Management - Microservices

2011 - 2016

Product manager in Oracle’s Cloud Application Foundation group. Led microservices product management and played key roles in building out Java Cloud Service, Application Container Cloud Service, and Exalogic. Participated in numerous M&A cycles. Promoted from Sr. Principal Product Manager to Director in 2014.

Chief ATG Consultant to Walmart

2008 - 2011

Advised Walmart on implementation methodology, long-term scalability, application architecture, deployment architecture, code quality, and content management. Led or participated in 10 ATG implementations at Walmart over five and a half years (full-time from 05/2008-07/2011). Walmart was ATG’s largest customer Implementations included Walmart.com, Walmart China (Trust-Mart), Walmart Japan (Seiyu), Walmart U.K. (ASDA), Walmart Chile (Distribución y Servicio), Walmart Canada, Sam's Club U.S., Sam’s Club China, Walmart U.S. Grocery (grocery.walmart.com), and Movie Downloads (moviedownloads.walmart.com) Global role, which involved deep collaboration with Walmart subsidiaries around the world