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Kerry Rupp

General Partner at True Wealth Ventures

Austin, Texas Metropolitan Area

Overview 

Kerry Rupp is the General Partner at True Wealth Ventures, where she invests in early-stage women-led companies focused on improving human and environmental health. With a background in financial analysis and entrepreneurship, she has successfully invested in companies like Partum Health and BrainCheck, contributing to their growth and success in sectors such as Impact and Consumer Health. Rupp's career highlights include her instrumental role in leading True Wealth Ventures and serving on the board of directors for various impactful companies, showcasing her expertise in venture capital, strategic partnerships, and fostering innovation in sectors like ClimateTech and FinTech.

Work Experience 

  • General Partner

    2015 - Current

    True Wealth Ventures is an early-stage venture capital fund that invests in women-led companies that are improving human and/or environmental health. Our portfolio includes: UnaliWear (smart watch for seniors), BrainCheck (cognitive health platform), Dermala (microbiome-based skincare), Ocean Approved / Atlantic Sea Farms (kelp), Solstice (community solar - ACQUIRED), Oralucent (blue & red light toothbrush), reHarvest Provisions (healthy smoothies using repurposed produce - ACQUIRED), VidaFuel (medical nutrition), Queen of Raw (excess inventory reuse/repurpose/recycling), Flowly (VR biofeedback app for pain/anxiety) Jiminy's (sustainable insect-based pet food), Rosy (women's sexual health), Flourish (women's nutrition & body image - ACQUIRED), Aeromutable (aerodynamic drag reduction for trucking), De Oro Devices (device for mobility disorders), Refiberd (sorting technology for textile recycling), Partum Health (wrap-around birth services) and Fort Health (pediatric mental health).

True Wealth Ventures is a venture capital company.

  • Member Board of Directors

    2023

    Partum Health helps growing families thrive with modern, proactive care from pre-conception through early parenthood.

Partum Health is a tech-enabled health and wellness provider providing expert care to women ad families.

Raised $6,615,700.00 from Tawani Ventures, True Wealth Ventures, MAGIC Fund, Pioneer Healthcare Partners, The Fund and Bridge Ventures.

  • Member Board of Directors

    2021

    Rosy is the first-of-its-kind platform offering women a holistic approach to sexual health and wellness.

  • Board Observer

    2019

    Atlantic Sea Farms brings the freshest, healthiest and most delicious seaweed to market.

Atlantic Sea Farms is a Food and Beverage company.

  • Member Board of Directors

    2021 - 2024

    reHarvest Provisions (ACQUIRED) delivered tasty and nutrient-dense smoothies that radically tackled food loss via their commitment to reHARVEST and rePURPOSE unnecessarily discarded produce.

Reharvest Provisions produces plant-based smoothie pops.

Raised $2,157,687.00 from Dobson Avenue, Flagstaff Ventures, Chicago Early Growth Ventures (CEGV), CAPTRA CAPITAL, Segal Ventures and True Wealth Ventures.

  • Member Board of Directors

    2019 - 2024

    VidaFuel is a dietitian-developed nutritional support company on a mission to increase compliance, improve patient outcomes and help people live healthier lives.

VidaFuel is a dietitian-developed nutritional support company that solves dietary pain points, both in the clinical setting and at home.

Raised $4,478,678.00 from Peter Feinberg, Joseph Kekst, True Wealth Ventures and Michael Krusch.

  • Member Board of Directors

    2021 - 2024

    Flourish (ACQUIRED) helped women break the diet cycle and sustain healthy habits through expert counseling, accountability, and community support.

Flourish helps women get healthy for good.

Raised $1,120,000.00 from Halogen Ventures, True Wealth Ventures, Monique Nolk-Yates and Techstars.

  • Member Board of Directors / Board Observer

    2017 - 2023

    Comprehensive cognitive health solutions. Empowering physicians to deliver high-quality, personalized cognitive health. Current Board Observer. Board Director May 2017-Aug 2021. Board Observer Sep 2021-Dec 2023.

BrainCheck is a mobile interactive test for cognitive health, allowing users to track their brain health to share results with clinicians.

Raised $41,245,000.00 from UPMC Enterprises, S3 Ventures and Next Coast Ventures.

  • I-Corps National Faculty

    2016 - 2020

    The NSF Innovation Corps (I-Corps) is an entrepreneurship and technology commercialization training program for the nation's leading scientists and engineers in academic research. The program leverages Steve Blank's LeanLaunchPad curriculum to provide real world, hands-on training on how to successfully incorporate innovations into successful products. The ultimate goal is to help program participants create a new venture or licensing opportunity.

National Science Foundation is an independent federal agency that supports research and education in the fields of science and engineering.

  • Mentor

    2015 - 2019

    Capital Factory’s mission is to be the center of gravity for tech startups and entrepreneurs in Austin, Texas. http://capitalfactory.com/

Capital Factory is a venture capital firm and an accelerator that seeks to invest in seed-stage, early-stage, and later-stage companies.

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