Kevin Lee
Founder of immi
San Francisco, California
Overview
Work Experience
Co-Founder
2021 - Current
immi invented the world's first high-protein, low-carb, high-fiber, and 100% plant-based instant ramen packets and cups. We founded immi after witnessing how the $50 billion instant ramen industry contributed to chronic health conditions affecting our families and communities worldwide. Find immi in thousands of retail doors nationwide including Whole Foods, Target, Sprouts, HEB, Wegmans, The Fresh Market, Raley's, and more. immi is backed by Touch Capital, Siddhi Capital, Naomi Osaka, Usher, Apolo Ohno, Palm Tree Crew (Kygo & Myles Shear), David Grutman, Gryffin, Collaborative Fund, Pear Ventures, Gold House Ventures, Anti Fund, Kat Cole, Nik Sharma, Patrick Schwarzenegger, Sam Parr, Hans Tung, and the CEOs or Co-founders of Thrive Market, Caviar, LMNT, OWYN, Fly by Jing, Hero Cosmetics, Madhappy, Twitch, Kettle & Fire, Magic Spoon, Boba Guys, Native, Tatcha, Casper, Gumroad and more. immi is an honoree on Fast Company’s World Changing Ideas and Innovation by Design awards. If you're interested in learning more or working with us, please e-mail fam@immieats.com.
Immi is a food and beverage company that manufactures low net carb and high protein instant ramen.
Raised $13,800,000.00 from Harizuri, Lynja CAA, Lauren Kleinman, Hero Cosmetics, Nice, Boba Guys, Gryffin Ventures, Theresa Kang, Adgile Media Group and Apolo Ohno.
Angel Investor
2017
Investor, Advisor, LP in founders building good things for the world. Late Stage: Sweetgreen, Eight Sleep, SpaceX, Ramp, Anduril, Oura Ring, Maven (courses), ClassDojo, Compound Finance Early Stage (+handful Series A/B): Olipop, Air, True Medicine, Levels, Ghia, MUD\WTR, Italic, Alloy, Fly by Jing, Jingu Health, Zero Acre Farms, Surely Wines, Boba Guys, Kanpai Foods, MOSH, Nguyen Coffee Supply, Obvi, Cadence, Afina, Skio, SourceMedium, Nameless Ventures, Aestuary, 4AM Skin, Brightland, Moku Foods, Sanzo, Sobo, Hydrant, Chamberlain Coffee, One Trick Pony, Akhanda, Update, August, Attain, Vimcal, Flow Club, Steezy, Career Karma, Northstar, Plato, Maximus, MarketerHire, Noplace, Multi, Roll, The Hustle (acq Hubspot). Founding LP: Atelier Ventures (Li Jin), SHL VC (Sahil Lavingia), Hustle Fund (Eric Bahn & Elizabeth Yin), Backend Capital (Lucy Guo & Dave Fontenot) LP: Weekend Fund (Ryan Hoover), Palm Tree Crew (Kygo / Myles Shear) Former Scout: Chapter One VC Advisor: Sauz, Nectar, Kolkata Chai, GEEM, Sayso, Dynamism Capital
Principal
2017 - 2019
Invested and partnered with exceptional early-stage founders to help them build category defining companies from the ground up. Worked across all aspects of the firm including sourcing, diligence, investing, observing boards, portfolio support, fund operations, etc... Focused on consumer + led food & beverage investing. We were lucky to invest in people at the earliest stages (usually founders working out of garages) and help them succeed. Board Member / Observer: Siren Snacks, AspireIQ, Polarr, Fraction, Nitrio, Prenav, Datmo Sourced, led investment, or worked closely with companies including: Topt Foods, Maker Wine, Rmdy, Mirra, Reduct, Include.ai, Emcasa, LivingLab, Clutch.win, BetterDrive
PearX is a bootcamp for pre-seed founders
Founder
2014 - 2019
Product Manager HQ is an education media company dedicated to providing career advice for aspiring and current product managers. In 2014, I wanted to share learnings from my journey into product management and started PMHQ as a simple blog. There was no central resource like this at the time and it quickly evolved into providing the #1 industry read weekly newsletter and the world's largest Product Manager Slack community (8,000 members from 600+ companies), which Forbes listed as a top community for tech entrepreneurs & product people. Our sponsors have included companies like Facebook, Notion, Amplitude, Mixpanel, UserTesting, Heap, Morning Brew, Toptal, Asana, FreshDesk, UserVoice, Hired, Techcrunch, SaaStr, Hack Reactor, and others. The community has featured live sessions with product leaders such as: Ken Norton - Product Partner at Google Ventures, Ellen Chisa - VP Product at Lola, Josh Elman - VP Product at Robinhood / Venture Partner at Greylock Partners, Brandon Chu - VP Product at Shopify, Jess Lee - Partner at Sequoia / Former CEO of Polyvore, Alexandra Cavoulacos - Co-Founder & COO of The Muse, David Cancel - CEO of Drift, Nir Eyal - Author of Hooked, Kenneth Berger - Slack's First PM, Jackie Bavaro - Head of Product at Asana, and Punit Soni - Former CPO at Flipkart. Product Manager HQ has been featured in Forbes, Huffington Post, Product Hunt, Mattermark, AlphaUX, and many other publications. Product Manager HQ has also been listed as a 2015/2016/2017 Top Influencer in Product Management (www.pmyearinreview.com). PMHQ has been visited over 1mm+ times and we've sent ~5mm e-mails since then. These days, I'm not as closely involved as we've brought on a few partners with the same mission who help run the day-to-day and grow the company. Above all, I'm most proud of all of the readers, subscribers, and community members who got PM jobs and met friends, colleagues, and co-founders through the community.
Product Manager HQ is the trusted career destination for aspiring product managers.
Advisor
2018 - 2018
All in one platform for Chief People Officers. https://www.knoetic.com/ Knoetic is backed by Adam Grant, Accel, Trinity Ventures, Pamela Thomas-Graham (former CEO of CNBC), Ross Mason (Founder and CTO of Mulesoft), Bob Tinker (Former Founder & CEO of MobileIron), and dozens of world-class Chief People Officers.
Venture Investor
2016 - 2017
FundersClub is a software-augmented venture capital firm (YCS12). FundersClub's mission is to democratize startup investing and allow anyone around the world to invest in the world's most promising startups. FundersClub has invested / been shareholders in 230+ companies including Slack, Flexport, Instacart, Coinbase, Memebox, Thalmic Labs, Shippo and others. I worked on the investment team and sourced/led investments into 8 companies. I also brought in $2mm in LP commitments for our first institutional fund, FCVC (http://fcvc.com/).
FundersClub is an online venture capital firm that focuses on Seed and early stage investments.
Raised $6,500,000.00 from Zynik Capital Corp. and DTRIBE Capital.
Product Manager
2015 - 2016
AltSchool aimed to reimagine the education industry from the ground up with a mission of democratizing access to an exceptional and personalized education. The team of world-class educators, operators, and technologists were building software and hardware from first principles to run our network of micro-schools. Our goal was to tighten the feedback loop by rapidly testing first-party products and curriculum within our lab schools, and eventually license the tech to public schools. AltSchool raised $120mm from Andreessen Horowitz, Founders Fund, First Round Capital, Harrison Metal, Learn Capital, Priscilla Chan, Mark Zuckerberg, John Doerr and other exceptional investors. I worked as a Product Manager on Parents & Community products that helped tighten the feedback loop of a child's education in the classroom with the time they spent at home with parents. For example, our Stream product allowed an educator to share real-time highlights of student work at school with a parent so that the parent could reinforce the day's learnings at home. Although AltSchool didn't work out, I was glad to contribute to its mission and learned a lot about the education industry.
Fellow
2015 - 2015
FactoryX was founded by Tom Chi (Co-Founder of GoogleX) to apply experimentation frameworks from GoogleX to rapidly create, de-risk, and operationalize incubated startup companies. At one point, FactoryX was launching 1 new company every other week. I had some free time in between roles and was lucky to spend some time as a Fellow at FactoryX advising incubated startups on marketing/growth/monetization. I learned a LOT about how to rapidly test and validate new startup concepts.
Senior Product Manager
2013 - 2015
Joined Kabam during their heavy-growth phase as the company scaled to 1,200+ employees over a 2 year period. Was one of the company's fastest promotions to Senior PM and helped to lead a portfolio of games across Vancouver, San Francisco, and Beijing. Was lucky to help lead a Beijing-based team into launching and scaling a game into the company's 2nd-3rd largest revenue generator in the portfolio. After Beijing, I worked on the acquisition and integration of the SF-based Phoenix Age studio. Kabam was acquired by NetMarble Games & 20th Century Fox for $1.2bn+. This was my first experience working at a hyper-growth company. Learned a lot about growth product management, managing teams, user psychology and how to apply an analytical mindset in future roles.
Technology Investment Banking Analyst
2012 - 2013
Strategic advisory (M&A, Debt, Equity) for technology companies with a focus on consumer internet. Learned a lot about working hard but wanted to be more hands-on in working with companies.
The Rand Group is a San Francisco-based wealth management team led by Managing Director Daniella Rand.