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The PMM Classification System
Talks about Product Marketing, SaaS and PMM Classification System
KW
Kevin Wu
Investor at Salesforce Ventures
San Francisco Bay Area
Overview
Kevin Wu is an Investor at Salesforce Ventures in the San Francisco Bay Area, specializing in investing in various sectors including AudioTech, Fashion, Gaming/eSports, IoT, and Security. With a background in finance and business strategy, he has successfully led investments in companies at different stages such as Series A, Seed, and Pre-seed rounds, contributing to the growth and success of emerging startups.
Work Experience
Investor
2023 - Current
On the board of or actively involved with: — Second Front Systems (led Series C) - DevSecOps platform for DoD and government — Endor Labs (Series B) - application security platform for the AI era — Chainguard (Series D) - secure-by-default open source software — Sixfold (led Series A) - generative AI for insurance underwriting — Protect AI (Series A) - AI and ML security platform — Astronomer (Series C) - data orchestration platform powered by Apache Airflow Since 2009, Salesforce Ventures has invested over $6B and partnered with over 400 of the world's most tenacious enterprise software companies from seed to IPO, including Airtable, Anthropic, Databricks, Drata, DocuSign, Hugging Face, nCino, Second Front, Snowflake, Stripe, Snyk, Wiz, and Zoom.
Salesforce Ventures invests in enterprise tech to help companies connect with their customers in entirely new ways.
Investor (Series B)
2025
Endor Labs is a software supply chain security company that improves application security and manages open-source software dependencies.
Raised $95,000,000.00 from Citi Ventures.
Investor (Series D)
2025
Chainguard provides low-to-zero CVE container images that provide a secure software foundation for building and running applications.
Raised $256,000,000.00 from Amplify Partners, MANTIS Venture Capital, Spark Capital, Redpoint, Lightspeed Venture Partners, IVP and Sequoia Capital.
Investor (Series C)
2024
Investor (Series A)
2024
Sixfold AI is an insurtech startup that leverages generative AI to improve insurance underwriting processes.
Raised $21,500,000.00 from Bessemer Venture Partners, Salesforce Ventures, Scale Venture Partners and Crystal Venture Partners.
Investor (Series A)
2023
Investor (Series C)
2023
Astronomer develops a data orchestration platform that helps with the deployment, management, and scaling of distributed airflow services.
Raised $282,900,000.00 from Meritech Capital Partners, Salesforce Ventures, Insight Partners, Sierra Ventures, Sutter Hill Ventures, JP Morgan, K5 Global, Venrock and FirstMark.
Investor
2022 - 2023
Provided growth capital and support to market-leading software and data businesses. Spectrum-backed companies include SurveyMonkey, Headspace, AllTrails, Ancestry.com, GrubHub, Lynda.com, Lucid, GoodRx, Verafin, and Origami Risk.
Spectrum Equity, a private equity firm, provides capital and strategic support to internet, software, and information services companies.
Investor
2019 - 2021
Education / future of work investments and portfolio support at Laurene Powell Jobs' family office
Emerson Collective strengthens schools, secures rights for immigrants, and restores relationship between humanity and nature.