KM

Kristen Marumoto

Founder of Insights

Canada

Overview 

Kristen Marumoto is the Co-Founder of Insights and the Executive Director at DNA Angels, specializing in helping founders validate their ideas and execute them. With a background in entrepreneurship and operations management, she has successfully led teams, managed marketing operations, and provided valuable consulting services to startups. Kristen's career highlights include founding Insights to Markets and leading DNA Angels to support diverse founders in various sectors such as Direct-to-Consumer, E-commerce, and SaaS.

Work Experience 

  • Small Business Centre Coordinator

    2025 - Current

  • Co-Founder

    2020

    Insights is a boutique consulting firm focused on helping high-potential entrepreneurs assess 3 things their... 1. Market Readiness 2. Business Readiness 3. Investment Readiness

  • Executive Director

    2023

    DNA Angels is Durham's official angel group whose objective is to fuel innovation by connecting high potential entrepreneurs with innovative, scalable ideas with their first equity raise (pre-seed, post friends and family).

  • General Manager

    2020 - 2023

  • Marketing & Operations Manager

    2019 - 2020

  • Client Services Associate

    2018 - 2019

    The Spark Centre is a non-profit Regional Innovation Centre serving the Durham and Northumberland region. It’s goal is to help develop and create a collaborative and dynamic work space for tech startups in whatever industry, and whatever stage of development they are in.

  • Operations Manager

    2015 - 2017

    PUSH is a wearable start-up based in Toronto that produces a specialized fitness tracker for athletes needing to measure and track their movements while working out in order to create and measure quantifiable goals.

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