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Krystal Beachum

Senior Enterprise Sales Development Representative at Loyal

United States

Overview 

Krystal Beachum is a Senior Enterprise Sales Development Representative with a background in community management, strategic partnerships, and sales. She has a strong track record in higher education and sports management, with expertise in strategic business development and community outreach. Krystal has excelled in building strategic partnerships and driving sales growth, leveraging her skills in community management and public speaking to achieve success in her current role as a Senior Enterprise Sales Development Representative.

Work Experience 

  • Sales Development Representative

    2025 - Current

    Standard Metrics is a dual-sided financial collaboration platform that helps Venture Capital investors and founders automate the data collection process and make better forward facing decisions.

Standard Metrics is a financial platform for startups and investors.

Raised $29,500,000.00 from First Trust Capital Partners, Spark Capital, Nitesh Banta, Slack Fund, Socii Capital, Fin Capital, 8VC, January Capital, Alpha Edison and Gaingels.

  • Business Development Representative

    2024 - 2025

    Monolith AI is solving the unsolvable through ground breaking AI & Machine Learning Tech. Trusted by BMW, Jota, BAE Systems, Siemens .. etc Especially in EV | Battery Testing our unique algorithmic approach embedded in our software enables our clients to Test up to 73% less, reduce cost and time to market.

  • Senior Enterprise Sales Development Representative

    2023 - 2024

    - Manages the entire US territory - Collaborates with 3 Sales Executives - Attends conferences and events (virtual & in-person) as a representative of Loyal. - Earned $33.5M Series B funding led by Concord Health Partners. Loyal, the healthcare consumer experience company, creates AI powered digital engagement software that improves access to care, supports administrative efficiency, and drives patient loyalty. Loyal’s platform provides health systems with a complete set of digital front door applications that allows patients to search, chat, schedule, and guide themselves to the answers they are seeking, all while delivering a cohesive brand experience. Loyal’s applications seamlessly integrate with a health system’s website, EHR, CRM, and other digital technologies. Loyal’s deep understanding of healthcare consumer intent and clinical taxonomy, combined with a conversational, consumer-first approach, allows health systems to connect with their patients, guide them to the appropriate care, and empower them to be healthier individuals.

  • Sales Development Representative

    2022 - 2023

    - Generated new leads for Matik by carefully orchestrating outreach campaigns with a mixture of emails, calls, voicemails, social interactions, and LinkedIn messages - Wrote cold outreach templates, phone/voicemail scripts, and social messages tailored to Matik's ideal customer profile - Designed the strategic vision and presented to the Head of Marketing & CEO about building the community from scratch and ways to fostered and grow the online community through multiple online & offline channels Companies like Glassdoor, KeepTruckin, & Envoy use Matik to help CSMs reduce the time it takes to create data-driven content. (QBRs, One-pagers, internal reports, pitch decks, ...) By connecting all your CRMs, BI Tools, and data warehouses to Google/PPT presentations, your CSMs and Sales reps save hours from building personalized decks and spend more time in strategic interactions.

  • VC in Residence

    2020 - 2023

    Singular focus on aggregating capital and deploying funds to women and diverse-led tech startups solving big problems and driving the future of tech.

Our fund is singularly focused on investing in traditionally underfunded founders - women and other underrepresented innovators.

  • Community Manager

    2022 - 2022

    - Led meaningful engagement across all CMX community spaces, which included 19,000+ members in the Facebook and Slack Community - Optimized the community member onboarding and journey across CMX channels and spaces which increased Net Promoter Score by 53% - Revamped “Commuiteer” Moderator Program, which has grown from 10 to 25 moderators in the first four months helped with overall engagement

  • Senior Sales Development Representative

    2022 - 2022

    - Assisted in hiring and training 21 new SDRs within 3 months.

  • Sales Development Representative

    2020 - 2022

    - Consistently hit monthly quota while managing accounts between 3-5 Account Executives amidst new product and territory launches. - Led the creation of two events with field marketing to help drive pipeline, which resulted in over 300 attendees from accounts like SAP, VMware, IBM, Dell, Goldman Sachs, Google, Hubspot, plus more - Earned $40M Series C funding led by Accel. Bevy (bevy.com) helps the best companies – like Salesforce, Slack, Google – build and scale their hybrid community and event programs without working harder, losing sleep, or hiring more people. Bevy allows you to quantify the tangible business impact community & events are driving – whether driving new customer acquisition, improving net retention, ensuring customer success, or decreasing support costs.

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