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Laura Easton

Business Strategist & Operator

Boston, Massachusetts

Overview 

Laura Easton is a Business Strategist and Operator with a background in venture capital. She has held roles such as Investment Associate at Real Ventures and Senior Research Associate at Forrester, showcasing expertise in investing, market research, and strategic planning. Currently based in Boston, Massachusetts, she specializes in Series A and Seed stage investments in sectors like Consumer Internet and Enterprise.

Work Experience 

  • Client Operations Manager

    2024 - Current

    Managing client relationships, optimizing operational workflows, and driving platform adoption to support accelerated innovation cycles in life sciences and other regulated industries.

Ketryx is an information technology company that features software development tools built for developers, by developers.

Raised $18,049,994.00 from Lightspeed Venture Partners, The E14 Fund and Ubiquity Ventures.

  • Strategy Consultant

    2023 - 2024

    Strategic partner to early-stage founders and investors, supporting fundraising and go-to-market planning.

  • Business Operations Manager

    2022 - 2022

    At Optiva, a seed-stage MedTech company focused on improving IVF success rates, I partnered closely with the CEO to drive operational efficiency, investor confidence, and strategic growth. I managed general business operations, supported capital raise planning, and helped position the company for long-term success—enhancing investor readiness, OKR alignment and achievement, recruitment scalability, and exploration of M&A pathways.

  • Investment Associate

    2020 - 2022

    Led investment in a women's health venture; Responsible for tracking performance, maintaining communications, and providing strategic advisory to pre-seed portfolio companies; Played a key role in recruiting, onboarding, and coaching two new investment associates, fostering talent development and value delivery.

  • Investment Analyst

    2018 - 2020

    Real Ventures is a founding investor in the Canadian startup ecosystem, with over 280 investments since 2007. As the Analyst for Real’s pre-seed fund, I sourced, evaluated, and conducted due diligence on more than 1,000 high-potential startups across diverse sectors and technology stacks. I managed the full investment process—from initial screening through deep diligence to final execution—and delivered insights through business, market, and financial analysis that directly informed over 50 accelerator, pre-seed, and seed-stage investment decisions.

  • Digital Business Analyst

    2016 - 2018

    FCB Chicago is Chicago's oldest advertising agency, leveraging transformative ideas and storytelling to drive change. Within 3 months, I established a quantitative framework to highlight and prioritize new business opportunities for clients across the Financial, CPG, and Life Science industries; contributing to new business wins. In collaboration with strategy, dev, and analytics teams, I helped deliver 4 digital projects; leading technical and business requirement gathering and documentation.

FCB Global provides software development, digital media, integrated marketing, advertising, and communication services.

  • Senior Research Associate

    2016 - 2016

  • Research Associate

    2015 - 2016

    Forrester connects the dots between diverse and dynamic issues, to help Fortune 500 companies navigate pressing challenges and effectively drive digital transformation. As a RA, I managed the research cycle for 24 reports across Management Consulting, Digital Services, Big Data and Connected Technologies topics; and established a framework to track and analyze consultancy M&A activity, informing advisory calls and market trend reports.

  • Senior IT Consultant

    2012 - 2015

    As a Senior Consultant, I implemented mentorship and recognition programs to address lack of motivation in the workplace - improving IT troubleshooting skills and employee morale.

  • Research Consultant

    2014 - 2014

    Fletcher Spaght provides growth-oriented strategy consulting to emerging healthcare and technology companies. As a summer consultant, I fulfilled market and competitor analysis work for 3 clients concurrently; Developed market valuation and visualized strategic use cases for a telecommunications client; and led primary research (N>200) and survey recruitment to assess the market growth of video remote interpretation services in the US healthcare industry.

Fletcher Spaght, Inc. provides strategy and financial assistance to new ventures including start-ups.

  • Office Manager

    2012 - 2012

    Aquaback Technologies is solving the world's water crisis with an innovative distiller that uses vapor compression technology. As an Office Manager, I supported patent filing and lab testing, and optimized document management processes.

AquaBack Technologies develops self-cleaning, compact, and lightweight water purification devices and systems.

Raised $114,420,979.00 from The Global Emerging Markets Group.

  • Business Analyst Contractor

    2011 - 2011

    Analyzed master customer database to identify and resolve duplications; Processed customer orders in SAP to ensure efficient, effective sales management

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