Lauren Bias
Founder of LMB Group
New York, New York
Overview
Work Experience
Founder and CEO
2011 - Current
LMB Group is a strategic growth and innovation consultancy I founded to advise, transform, and scale high-potential consumer-facing brands. We partner with startups, scale-ups, private equity-backed companies, and Fortune 500s to drive brand equity, operational scale, and market expansion across the beauty, wellness, lifestyle, media, retail, and technology sectors. We lead high-impact engagements with CEOs, boards, and investment teams to solve complex growth challenges and unlock brand and business value. Our work delivers measurable results through: • Brand strategy & positioning • Marketing transformation & monetization • Scalable operational infrastructure • Strategic partnerships, licensing & M&A prep • Global go-to-market and market entry • Culture-forward growth for multicultural markets Select Impact: • Led strategic transformation for a 9-figure, PE-backed media company (now Offscript Media & TV), overseeing monetization, brand repositioning, and partnership optimization • As President of Hero Media, completed a 2-year roadmap in 15 months—achieving 7X growth in partnerships and launching the Hero One DSP • Created JPMorgan Chase Ink’s highest-performing small business card campaign: +10% card sales, +20% YoY account growth, 10.4M signups • Repositioned BuzzFeed’s Cocoa Butter vertical, connecting video to commerce and driving product sales • Negotiated and launched a six-figure NYFW brand collaboration between Estée Lauder and Fe Noel • Drove U.S. market entry and sales strategy for Heritage Link Brands wine portfolio Often brought in during inflection points—growth plateaus, brand pivots, M&A prep—to deliver clarity, scale, and elevated positioning. LMB Group is trusted by founders, CEOs, and investors to lead during pivotal moments—delivering rapid clarity, brand elevation, and results that scale globally. Sectors Served: Beauty | Wellness | Luxury | Media | Retail | Consumer Tech | Food & Beverage | Lifestyle | Hospitality
Strategic Advisor
2025
Member of the Board of Advisors
2024
Verix is a groundbreaking authentication and verification platform powered by blockchain and generative Al. Designed to combat fraud and ensure transparency, Verix enables organizations to seamlessly verify certifications, skills, awards, tickets, products, and more in real-time. With dynamic badges, customizable design templates, and global shareability, Verix empowers enterprises to build trust and foster deeper community engagement. Whether enhancing operational efficiency or safeguarding against counterfeit goods, Verix redefines how organizations manage authenticity across both physical and digital spaces.
Final Round Juror
2024
Juror for the U.S. Digital Awards. Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights. The Digital Effies honor the most effective convergence of data, technology and all forms of creative that maximize end user engagement and conversion.
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas
Advisor
2023
Overtime is a sports media company geared towards Generation Z sports fans. The company distributes original sports content on social media outlets, including Facebook, Snapchat, and YouTube and sells apparel with its logos and branding.
Overtime is a sports network that produces several sports-focused series and short-form content for the next generation of sports fans.
Raised $215,070,000.00 from Liberty Media, Blackstone Group, Counterpoint Global, Winslow Capital, Bezos Expeditions and Sapphire Sport.
Jury President
2023
Jury Member
2022
Jury Member. Advises on which candidates will receive CWI's support.
Member of the Executive Advisory Board
2022
NASDAQ: OPRX Member, Executive Advisory Board. In our journey to create exceptional experiences for our customers, HCPs and patients, we rely on industry-leading people, technology and foresight, share knowledge and industry insights, fosters innovation, provides feedback and analysis to the CEO. https://www.optimizerx.com/about-oprx/executive-advisory-board
OPTIMIZERx offers consumer and physician platforms and strategies to help patients afford and use their medicines and healthcare products.
Raised $12,000,000.00 from Greyhealth Group.
Investor
2022
Partake Foods is a food and beverage company that specializes in selling allergy-friendly cookies.
Raised $30,529,383.00 from FF2032, Cleveland Avenue, Trousdale Ventures, CircleUp, Fearless Fund, Kaya Ventures, Black Capital, Pentas Ventures, Supply Change Capital and Precursor Ventures.
Member of The Alumni Advisory Board
2022
Investor and Senior Advisor
2021
Athena Consumer Acquisition Corp. is a blank check company whose business purpose is to effect a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination. Lauren serves as an advisor and was an early stage investor in the sponsorship of the SPAC, taking the company public on the NYSE with the rest of the team. In July 2022, Athena Consumer Acquisition Corp. (NYSE: ACAQ) announced its combination with e.GO Mobile electric vehicles valued at $913 million.