Lawrence Cotter
Founder of Vi
Austin, Texas
Overview
Work Experience
Co-Founder Vi
2021 - Current
As Co-Founder of Vi, I'm helping people live healthier, more active lives through the transformative power of AI. With a talented team of over 200 team members and $131 million in funding, Vi has become a leader in enterprise AI for health and wellness. Vi is currently leveraging a data set of over 172 million members, advanced AI models, and an unparalleled tech stack to optimize cost per acquisition, maximize member lifetime value, and to significantly enhance the health outcomes for leading healthcare, pharmaceutical, and corporate wellness organizations.
VI is the leading Enterprise-AI platform in the health sector.
Raised $147,001,000.00 from Alpha Partners, General Atlantic and Savano Capital Partners.
Member, Central Texas Angel Network (CTAN)
2024
Having invested more than $125 million in 208+ companies since 2006, the Central Texas Angel Network (CTAN) is one of the largest and most active angel groups in the U.S. As a member, I collaborate with over 185 accredited investors from diverse backgrounds, supporting and mentoring early-stage entrepreneurs. Together, we provide crucial early-stage capital and business resources to help high-potential ventures succeed, strengthening the global startup ecosystem.
Mentor and Angel Investor
2016
Capital Factory is the entrepreneurial center of gravity in Austin, Texas. Located in the middle of downtown, Capital Factory has 50,000 square feet full of startups, entrepreneurs, and investors. The mega tech hub includes coworking space, an accelerator program, a venture fund, and 60+ events/month geared toward tech enthusiasts.
Capital Factory is a venture capital firm and an accelerator that seeks to invest in seed-stage, early-stage, and later-stage companies.
Founder, Chief Executive Officer
2016 - 2021
Based in Austin, Texas, Muuv Labs helped health and wellness companies engage and retain their members. Muuv Labs was acquired by Vi Labs in October 2021. As CEO and Co-Founder, I was responsible for Strategy, Fundraising, Product, Technology and Marketing for Muuv Labs, which helped health and wellness companies provide personalized fitness at scale.
Muuv Labs are a full innovation lab that is leveraging user research and deep data analysis to predict and build future innovations.
Founder, Principal
2017 - 2020
Empower entrepreneurs in east Africa by providing them the education, mentorship, and capital they need to create truly transformational businesses. 1963 incubated several programs including Global Nutritional Meals to create sustainable communities now helping over 50,000 people annually and AgStars to help dozens of farmers grow high yielding crops and more.
Co-Founder, CEO
2012 - 2015
As CEO and Co-Founder, Lawrence was responsible for Strategy, Fundraising, Product, Technology and Marketing for High School Cube, a video platform which makes it ridiculously simple to stream your events live to the cloud, share them instantly and save them forever. The Tribune Company acquired High School Cube in 2015.
The Cube - We make it ridiculously easy to record LIVE to the cloud and share your events instantly!
Executive Vice President, Apartments.com, General Manager Apartment Home Living and Auto.com.
2009 - 2012
As Executive Vice President Apartments.com and General Manager of Apartment Home Living and Auto.com, I was responsible for business strategy, marketing strategy and business development for Apartments.com and all business operations of Apartment Home Living and Auto.com, collectively reaching more than 120 million people each year. Classified Ventures acquired Apartment Home Living in February 2009 to establish a multi-brand Network and integrate its architecture and software across the network.
Founder, Chief Executive Officer
2006 - 2009
I was the Founder, CEO and President for ApartmentHomeLiving.com, an online social media apartment website. At AHL, I built a high-margin and very profitable national online brand focused on the Apartment Lifestyle, local content, long tail search and social media; steered overall company direction; led team of 60 employees including the direct management of sales, marketing and business development; sourced, identified, and negotiated sale to Classified Ventures providing investors a 600% return on invested capital. Classified Ventures acquired Apartment Home Living to establish a multi-brand Apartments Network and integrate its architecture and software across the network.
Apartment Home Living is a residential social network enabling residents to find apartments and connect with their neighbors.
Founder, Chief Executive Officer
1997 - 2004
Mr. Cotter was the Founder, CEO and President of Sandbox, an online Fantasy Sports provider. At Sandbox, Mr. Cotter sourced, negotiated and raised more than $25 million in venture capital from Paul Allen’s Vulcan Ventures, Time Warner, Next Generation Fund and others; steered overall company direction; led team of 110 employees including the direct management of sales, marketing and business development, which resulted in more than 8 million members and $20 million in annual revenue; and sourced, identified and negotiated sale to All Star Stats and NBC Universal.
Innovator
2000 - 2001
Pioneered the concept and provided the architectural schematic for a digital alert system to help recover lost and missing children for the National Center for Missing and Exploited Children.
Education
BBA
1988 - 1992