Mana Aynechi
Founding Partner at f7 Ventures
United States
Overview
Work Experience
Advisor
2024 - Current
- Partnered with the Chief Executive Officer to shape and refine business strategy, leveraging market insights to drive scalable growth in the competitive DTC oral care space. - Provided ongoing advisory on operational efficiencies and process improvements, focusing on customer acquisition, retention strategies, and brand visibility. - Designed and implemented a detailed roadmap aimed at scaling annual revenue, setting goals and metrics, ensuring strategies align with budget constraints and the brand's bootstrapped growth model.
Founding Partner, Operator Council
2018 - 2025
- Launched F7 Ventures Fund 0 in 2018 with six other ex-Meta women, supporting fundraising efforts, sourcing investments, and conducting due diligence. - Contributed to strategic investments across various stages (pre-seed, seed, Series A), with a focus on backing underrepresented founders. - Served as a member of the Operator Network and Operator Council, providing advisory support and strategic guidance to portfolio companies. - Delivered mentoring and operating expertise to portfolio companies, supporting the next generation of entrepreneurs.
f7 Ventures is a Venture Capital.
Product Lead, Facebook Live Video & Audio
2022 - 2023
- Spearheaded product strategy for the retail product area, focusing on innovative consumer and e-commerce advertiser experiences. - Directed and trained a high-performing team of product managers, overseeing the full product lifecycle for retail-focused products. - Defined and executed a comprehensive product vision and strategy, resulting in significant improvements in revenue and ads conversion. - Conducted market research and competitive analysis to develop new product ideas and streamline execution workflows for product launches. - Successfully launched and scaled multiple product features and enhancements, including AI-powered shop ads and advanced product tagging.
Instagram is a free photo-sharing application that enables its users to take photos, apply filters, and share them on social networks.
Raised $57,500,000.00 from Greylock, Thrive Capital, Baseline Ventures, DST Global, Benchmark and Sequoia Capital.
Product Lead, Facebook Live Video & Audio
2020 - 2022
- Oversaw product management and led a cross-functional team of product managers to develop and launch Facebook Live Video and Audio products. - Facilitated the development of a forward-thinking product strategy that reinforced Facebook’s position as a market leader in live video content. - Enhanced live broadcasting tools with user-friendly improvements such as comment moderation, cross-posting, and scheduling options. - Introduced programs to support high-quality live broadcasts and improve broadcaster retention rates, fostering platform sustainability.
Product Lead, Facebook Video Monetization
2019 - 2020
- Established a new product team focused on video content monetization, managing and mentoring a team of product managers dedicated to innovative content monetization solutions. - Directed product development and strategic planning to enable the successful launch of live video monetization through innovative ad products. Introduced groundbreaking yield optimization features, including vertical video image ads, tap-to-full screen ads, and multi-ad pods, maximizing revenue potential for live creators and increasing viewer engagement. - Directed the product roadmap and monetization strategy for Facebook Premium Music Videos, a significant content investment that met and exceeded the internal financial recoupment goals.
Head of Strategy, Planning & Operations (SP&O)
2016 - 2019
- Founded and scaled the Strategy, Planning & Operations (SP&O) function, supporting strategic operations across creator and media partnerships for Facebook and Instagram. - Created key financial and strategic planning processes, including business reviews, annual plans, goal setting, and long-term strategic planning to drive overall success and growth. - Partnered with the Vice President of Media Partnerships on strategic initiatives and product collaborations, becoming a trusted partner for high-impact decision-making.
Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.
Chief Operating Officer
2014 - 2016
- Directed global operations across multiple international locations, managing finance, HR, business development, and marketing to align with company growth goals. - Played an integral role in leading the Series A financing round and acquisition discussions alongside the CEO, contributing to strategic fundraising and partnership efforts. Successfully secured high-profile content deals with renowned studios, including Nickelodeon, American - Greetings, Warner Bros, DreamWorks, Cartoon Network, and Disney. - Launched interactive appisodes on iOS/Android featuring brands such as Julius Jr., Veggie Tales, Care Bears, and Dora the Explorer, creating a new category of storytelling.
Fund Operations & Investor
2013 - 2014
- Co-managed a FinTech-focused Series Seed and Series A fund, leading comprehensive due diligence efforts to identify promising investment opportunities and support portfolio growth. - Directed fund operations, including coordinating audits and managing investor relations, ensuring compliance with financial regulations and fostering trust with stakeholders. - Actively engaged with portfolio companies to provide strategic guidance, operational advice, and access to resources to help drive their success and scalability. - Collaborated closely with internal and external stakeholders to align investment strategies with emerging market trends and technological advancements in the FinTech space.
Head of Strategic Planning & Analysis
2011 - 2013
- Established the Strategy, Planning & Analytics (SP&A) function, developing processes and a high-performing team to support the company’s operational scalability and strategic goals. - Designed and implemented robust annual and long-term planning frameworks, introducing a monthly business review process to deliver actionable insights and data-driven decision-making. - Coordinated closely with the COO and CEO to prepare for high-stakes engagements, including quarterly board presentations, investor meetings, and pivotal Series C and D financing rounds. - Played a critical role in supporting the company’s rapid expansion by optimizing processes, building operational efficiencies, and ensuring alignment across key growth initiatives.
Square is a software company that designs and develops omnichannel solutions.
Director, Financial Planning & Analysis
2006 - 2011
Visa Research conducts applied research on the most challenging problems in the payment industry.