Marco Aramburo
COO / VP of Product / Operations Director / Digital business development / Financial analysis / Process improvement / Management / Digital production
Bogotá, Capital District
Overview
Work Experience
COO - Fractional
2024 - Current
• Co-lead the company, making key strategic decisions in Product, Development, Operations, and Sales to drive business growth and profitability. • Define and execute the company’s overall strategy, ensuring alignment between the product, commercial, and technology roadmaps. • Lead decision-making in key committees, including operational oversight, commercial strategy, marketing, development, automation, and artificial intelligence. • Oversee product evolution and operational efficiency, ensuring agile execution and a direct market impact. • Establish performance indicators (KPIs) and implement strategies to optimize costs, maximize revenue, and improve profitability. • Drive automation and innovation processes to enhance business scalability and competitiveness in the fintech sector.
Managing Director Colombia / COO
2012 - 2023
• COO, Product VP of digital company creation services in Colombia, the United States, Argentina, Ecuador and Venezuela. •Organization of the digital development production process reducing reprocessing to 7%. • Creation of the company's career path, generating a historical retention rate of 85% of the total team. • Generating efficiency in the results of the operations, which allowed the negotiation of greater participation in the companies being advised.
CEO - Owner
2000 - 2012
7wd was a digital agency that advised companies mainly in the retail, agribusiness, sports, construction, and health sectors. • Market opening for these services. • Brand positioning through their websites.
Independent Consultant
2010 - 2012
• Creation of social media management for one of the largest TV networks in Colombia. • Optimization of the e-commerce platform of one of the largest leather goods companies in Colombia, increasing sales by 300%. • Creation of one of the leading toy stores in the country.
Project Manager
2011 - 2012
Mass Digital is a digital agency from the MullenLowe Group, leader in digital, direct, and loyalty marketing (Customer Engagement Marketing) in Colombia. It advises companies in their business development through engagement with its clients. •Creation of a relationship model with the accounts area, achieving delivery times to the end client, with a 90% improvement. • Improvement of contracting processes with new suppliers.
CEO
2009 - 2011
Croma Green was a company that represented Colombian coffee brands in the United States, such as Devotion, Café 18 and the varieties of each one of them. One of its main areas was the development of its own brands for multinational retail companies based in the United States. • Operation of online coffee shop in the United States.. • Sales of 1,000 bags of coffee per month. • Establishment of communication with major chains such as Walmart, Publix, Heb, and Trader Joe's.
CEO
2006 - 2011
Croma Global was a company that represented commodities traders from different countries around the world in Colombia. • Obtaining representation of raw material traders of non-perishable goods in Colombia.
Independent Architect
2001 - 2008
Responsibilities • Project development • Development of technical requirements: preparation of the project scope document in functional terms with the client • Design outline • Planning: coordinate who will be working in the project; define the scope and responsibilities of each work team • Construction process: construction outline stewardship and control • Construction design process: construction design stewardship and auditing Personnel under my responsibility • Direct: 2 foremen, 4 workers, 8 assistants. • Indirect: in general all contractors required for proper construction development.
Project Director - Business Developer
2001 - 2006
Panda Consulting was a digital agency that advised companies in the processing of databases and rating studies for television. • Generate new needs in current customers. • Maintain a customer churn rate of 0%.
Design Architect
1999 - 2000
Escuela San Vicente Responsibilities • Preliminary project: design the preliminary project together with the work team • Design: define the project's volumetric aspects • Details: preparation of the project architectural details • Urbanism: design of the project public spaces and of the sports fields
Education
Architect
1993 - 1998
Bachelor's
1982 - 1992