Marcos Monroy

Head of Visual Design and Production

2024 - Current

Leading the product design team at RECOA, driving the integration of AI tools to enhance content creation for the company’s e-learning platform. Collaborating with a global team across Europe and Asia to deliver cohesive design solutions. Responsible for defining the creative vision and direction for both product design and social media content, ensuring all outputs align with the brand identity and business objectives.

Visual Design Manager

2020 - 2024

Associate Creative Director

2017 - 2019

Developed high-impact creative advertising campaigns from concept to completion for premium brands such as Domino’s Pizza, Vips, Nissan, Bachoco and GNP insurances. Evaluated and contributed to the creative team’s ideas and translated them into actionable project plans and strategies for social media and traditional media.

Senior Copywriter

2016 - 2017

Accounts: Domino's, Vips, Bachoco, Profuturo, Alsea.

Senior Creative

2014 - 2015

Collaborated with designers and the production team to complete all phases of our clients’ projects. Primarily experiential marketing, corporate presentations and social media advertising for Grupo Modelo AB InBev, Starbucks, Volkswagen and Unilever.

Copywriter

2009 - 2014

Wrote advertising copy and drafted scripts for social media content and outdoor media for Walmart, PepsiCo, Tecate, Lala, Telefonica, Banamex, Grupo Posadas, Church & Dwight and General Motors.

Graphic Designer

2008 - 2009

As part of the e-learning department of IPN (one of the biggest universities in Mexico) I created content, images and infographics for a wide variety of courses.