MA

Marta Arellano

Strategy Director, Digital at BT

Barcelona, Catalonia

Overview 

Marta Arellano is the Digital Strategy Director at BT, specializing in growth strategies, product innovation, and digital transformation. With a background in management consulting and finance, she has held key roles at American Express and PwC, showcasing expertise in strategic partnerships and business valuation. Marta's career highlights include leading product strategy at American Express and currently driving digital strategies at BT, demonstrating a strong focus on innovation and transformative growth initiatives.

Work Experience 

B

BT

  • Digital Strategy Director

    2022 - 2024

    · Led strategic roadmap for 17K-employee Digital unit, aligning corporate goals with emerging technologies (AI, APIs). · Aligned strategies across BT’s Digital units, driving synergy and organizational efficiency. · Developed technology assessments to explore new opportunities for operational and business growth. · Managed internal and external stakeholder relationships, including Board executives, government entities, and industry organizations, to ensure buy-in and alignment.

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American Express

  • Head of Product

    2019 - 2022

    · Directed global product strategies for lending solutions, including card lending, pay-later offerings, and credit line management, ensuring alignment with market needs and business objectives. · Designed and implemented a global technology strategy to integrate lending capabilities, enabling scalable product offerings across international markets. · Partnered with regional VPs to assess market opportunities, optimize product portfolios, and align strategies with organizational objectives. · Managed product development roadmaps and ensured seamless collaboration across technology, marketing, and risk teams.

  • Head of Finance

    2017 - 2019

    · Directed strategic financial initiatives to drive growth in loan and credit card lending products, partnering with VPs of Product, Marketing, and Risk. · Owned the financial planning, pricing strategy, and partnership development for the US Personal Loans business. · Oversaw the evaluation of lending products' profitability and credit margin optimization.

  • Manager, Leadership Rotation Program

    2014 - 2017

    · Provided strategic decision support across corporate planning, development, and travel & lifestyle services. · Collaborated with diverse teams to identify investment prospects, reinforcing core capabilities and driving consumer commerce and B2B initiatives.

American Express Travel Related Services Company, Inc. provides financial and travel related services for consumers and companies.

travel.americanexpress.com
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PwC (PricewaterhouseCoopers)

  • Senior Consultant Valuations & Economics

    2008 - 2012

    · Led comprehensive business valuations, financial analyses, and modeling for diverse entities using methodologies like DCF, market multiples, NAV, and APV. · Conducted assessments in various scenarios including transactions, PPA, impairment tests, and tax reporting. · Spearheaded cross-country initiatives, ensuring prompt service delivery.

A

Accenture

  • Consultant Finance & Performance Management

    2006 - 2008

    · Consulted and advised executive leadership of national companies and government entities on a broad spectrum of business opportunities and challenges. · Provided expertise in operations, strategy, and financial infrastructure.

Accenture Ventures is a venture capital firm arm of Accenture, delivers innovative solutions with strategic partnerships and investments.

accenture.com

Education 

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