Martijn Van Der Schaaf
COO at Salesbuildr
Rotterdam, South Holland
Overview
Work Experience
Chief Technology Officer
2024 - Current
As CTO of Salesbuildr, the leading CPQ platform for Managed Service Providers (MSPs), I lead the company’s technical and product vision to drive scalable growth. Transitioned from COO to CTO to align technology, infrastructure, and go-to-market needs for rapid ARR expansion. • Defined the strategic direction to enable a hybrid Sales-Led and Product-Led Growth model • Increased infrastructure efficiency and reduced cloud costs by 20% • Led customer lifecycle improvements spanning onboarding, support, and Customer Success • Embedded security and compliance processes for ISO27001/SOC2 readiness • Collaborated with commercial leadership to drive platform adoption and product-market fit Key Achievement: Built and scaled a cross-functional team across product, engineering, DevOps, and security to support platform growth and operational resilience.
Advisor to the board and investor
2023
Advisor to the board of Riverdam's MSP buy & build initiative
Angel Investor
2022
Investment activities in post-revenue, seed- and early stage innovative technology and B-to-B SaaS companies, incorporated in the Netherlands. Current portfolio:
Senior Director of Product Strategy & GTM
2023 - 2024
Led global product strategy and go-to-market alignment for Acronis’ Cyber Operations suite, a next-gen platform for MSPs combining RMM, PSA, automation, and remote control tools. Worked across Sales, Product, and Engineering to accelerate ARR and customer impact. • Defined and implemented a combined SLG/PLG approach to boost conversion and retention • Scaled product adoption through customer-centric roadmap and faster time-to-value • Built strategic momentum with industry recognition in global analyst assessments • Collaborated with C-Suite on platform growth strategy Key Achievement: Positioned Cyber Operations suite in Canalys’ “Scaler” category (Oct 2024)—marking Acronis’ first inclusion in a major RMM/PSA market report.
Director of Product Management
2021 - 2023
Led the post-merger integration of Computicate into Acronis, aligning global product, technical, and commercial functions. Responsible for the launch and success of the Advanced Automation product line. • Managed global, distributed teams and implemented platform-wide initiatives • Defined strategy for global rollout and ensured technical-commercial coherence • Oversaw onboarding, enablement, and product operations across regions
GroupLogic helps business & governments securely move, share & access files on desktop & mobile devices.
Founder & CEO
2016 - 2021
Founded and scaled Computicate into a globally adopted PSA platform for MSPs, recognized for its intuitive design and fast onboarding. Built a remote-first company with a global customer base and recurring revenue model. • Designed and delivered a cloud-native, multi-tenant architecture • Executed GTM strategy and scaled operations across 3 continents • Led to successful acquisition by Acronis in 2021, where core product became part of Cyber Operations suite
Founder & Chief Executive Officer
2003 - 2016
Built one of the first pure-play MSPs in the Netherlands, delivering managed IT and cybersecurity services to mid-market and enterprise clients. Directed all facets of business growth from sales and service delivery to technical innovation. • Achieved 766% and 933% growth over 5 years—recognized twice in the Deloitte Fast 50 • Maintained NPS of 84 through customer-first service culture • Successfully exited to RAM Infotechnology in 2016