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Grace Hopper Needs a Bigger Posse
Talks about Engineering, Leadership and Women In Tech
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Martina Lauchengco
Partner at Costanoa Ventures
San Francisco, California
Overview
Martina Lauchengco is currently a Partner at Costanoa Ventures and has served on the boards of various companies including Demandbase and Elevate Security. With a background in marketing and product leadership, she has made significant contributions to the tech industry, investing in companies like EngFlow and leveraging her expertise in qualitative research, strategy, and fundraising to drive growth and success in the San Francisco Bay Area.
Work Experience
Partner
2015 - Current
I work hands-on with entrepreneurs in the Costanoa portfolio to help them craft smart marketing strategy, messaging, and accelerate their GTM success. I started Seat@theTable to help more women reach more seats at more tables in tech because diversity and inclusion improve company performance. Speaker: Grace Hopper, Collision, Monetery, SaaStr, ProductCraft, ProductTank Silicon Valley, Womxn of Color Leadership Forum. Product Marketing Alliance Top 100 Product Marketing Influencers 2022
Costanoa Ventures leads Formation, Seed, and Series A stage investments in companies that change the way the world does business
Board Director
2024
As a member of Aquabyte's Board of Directors, I provide ongoing guidance to the company.
Global Board Director
2024
Guidance and governance to achieve U-GO’s mission: funding higher education scholarships for talented young women in low-income countries at scale. We work in nine countries, mostly in SE Asia.
Board Observer
2018
Demandbase is a company that specializes in account-based marketing, sales intelligence, and data.
Raised $318,000,000.00 from Vista Credit Partners.
Lecturer
2012
Marketing Lecturer for Fung Institute for Engineering Leadership Masters Program. Created and taught new marketing and product management curriculum.
Product Marketing Partner
2007
Share senior level experience and knowledge of best practices with clients, including Marketing Strategy, Product Marketing, and teaching Product Marketing workshops. Clients include: Google, Atlassian, Docusign, CareerBuilder, EMC, Symantec, Snagajob, Carbonite, O'Reilly Media, FedEx and Workiva among many others. Past Advisory Board Member: Quizlet - Leading learning tech company, 100M study sets Pocket - #1 save-for-later platform, 20M+ users. ACQUIRED by Mozilla. Workiva - SaaS business reporting platform used by 65% of F500. IPO 2014. Breathometer - World's first smartphone breathalyzer ElliptiGo - World's first elliptical bike Vistara/Opsramp - IT Operations automation. ACQUIRED by Hewlett Packard Enterprise. IndexTank - SaaS Search. ACQUIRED by LinkedIn. Chatterfly - Local deals (PlumDistrict acquisition)
Board Member
2018 - 2023
Elevate was acquired by Mimecast.
Elevate Security is a developer of a security risk management platform that prevents account takeover and data loss.
Raised $18,250,000.00 from Cisco Investments.
Advisory Board
2020 - 2022
End of Advisory Board term.
Bishop Fox delivers offensive security solutions to protect dynamic attack surfaces.
Raised $146,000,000.00 from Rockpool Capital, WestCap, NextEquity Partners and Carrick Capital Partners.
Interim Marketing Executive
2013 - 2015
Help develop marketing activities and staff in company and product positioning, messaging, strategy, website redesign, company re-branding, sales enablement, campaigns, marketing metrics and corporate communications.
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
Raised $680,583,497.00 from Bluestem Capital.
Principal
2002 - 2007
Provide strategic consulting in marketing, product management, and organizational behavior. Responsible for all business operations and consulting services. Clients include Macrovision, Pfizer, Shutterfly, Silicon Valley Bank, VeriSign, Room to Read and other consumer and technology companies.