Mary Zoumas
Expert at Primary Venture Partners
New York, New York
Overview
Work Experience
Senior Vice President, Flex Pay Sales & BD
2025 - Current
CEO & Founder
2023
GTM advisory boutique consulting founders and executive teams on GTM strategy, sales & marketing, partnerships, and customer loyalty. Client examples: Lyft Inc., Vaya Technologies, LvlUp Ventures, OnMe, Avaris Investor & LP: - Emmeline Ventures: Fund that invests in female founders in fintech, healthcare, & femtech - Parri Passu Venture Partners: Early-stage VC that invests at the intersection of technology and retail Memberships: - Primary Venture Partners (Expert), GTM Circle (Founding Member), Chief (NY Chapter), LvlUp Ventures (Start-Up Mentor), NYC Fintech Women, Movi Collective, Pavilion, Fractionals United Skills: Start-Up Advisor | Revenue Growth | Product Market Fit | Sales & Marketing Strategy | Customer Loyalty | Partnerships | Product Positioning | Commercial & Analytics
Chief Revenue Officer
2022 - 2023
Kard is a rewards-as-a-service platform powering the next generation of loyalty. (Series A)
Making loyalty more rewarding
Raised $24,320,000.00 from Underscore VC, Tiger Global Management, S12F, Xffirmers and Fin Capital.
Head of Growth
2022 - 2022
Head of Sales
2021 - 2022
Imprint is the leading provider of modern co-branded credit cards. (Series C)
Imprint provides co-branded credit cards by collaborating with global brands to enhances user experience and rewards
Raised $202,000,773.00 from Thrive Capital, Ribbit Capital, Kleiner Perkins and Khosla Ventures.
Head of Global Business Development
2019 - 2021
Employee # 15 in NYC. Built and scaled US & Global, leading complex deals across 20+ markets. (Pre-IPO)
Director, Co-Brand Product Management & Business Development
2016 - 2018
Drove double-digit growth as a product lead and P&L owner for some of the world’s leading Co-Brands, including Delta SkyMiles®, Starwood Preferred Guest®, Lowe’s Business Rewards, and American Airlines Business Extra®. Successfully negotiated multiple industry-leading American Express Co-Brand deals, including the Amazon Business Card.
Director, Membership Rewards Loyalty Program - Partnerships & Business Development
2014 - 2015
Managed the world’s premier loyalty program, American Express Membership Rewards, across 50+ Retail, Entertainment, and Dining Partners. Led business development initiatives to re-sign/sign 30+ marquee partners, such as Starbucks, Target, Ralph Lauren, Williams Sonoma, and The Home Depot. Launched innovative digital products across 50+ brands, owning end-to-end ideation, design, partner negotiation, execution, and go-to-market strategy.
Senior Manager, Membership Rewards Loyalty Program - Partnerships & Business Development
2012 - 2014
Managed the relationship for 15+ Membership Rewards (MR) Retail partners, representing 70% points for the MR gift card program and a $2M+ marketing budget. Negotiated 5+ contract renewals and signed new partners, including Crate & Barrel, Mark + Graham, and Williams Sonoma Home. Focused on digital innovation with the beta pilot launch of a new mobile-first product.
Senior Manager, Charge Card Innovation
2010 - 2012
Led the revitalization of the American Express’ signature Corporate Gold Card, focusing on a refreshed design target, enhanced value proposition, improved customer segmentation, and optimal benefit suite. Launched a product pilot to drive incremental non T&E spend in Middle-Market and led the go-to-market strategy for the marquee Corporate Centurion product.
Manager, Strategic Planning
2008 - 2010
Developed customer risk mitigation strategies that drove CPC, BIP, and Meetings growth for the top 150 largest global clients, identifying $5.5B incremental opportunity.
American Express Travel Related Services Company, Inc. provides financial and travel related services for consumers and companies.
Business Consultant
2004 - 2006
Defined Capital Markets five-year strategic business plan with cross-functional team of Partners, Executive Group, Policy Committee, and Finance.
Corporate Legal Assistant
2002 - 2004
Supported deal negotiations in the Corporate Practice of this leading NYC-based law firm.