MB

Matt Bailey

Founder of GameOn

Sydney, New South Wales

Overview 

Matt Bailey is currently the GM Media & Brand Partnerships at Luxury Escapes, with a background in travel, tech, sports, and startups. Notable highlights include founding GameOn and Brooklyn Kings Rugby League, as well as serving in leadership roles at LiveStyle, Inc. and BSE Global.

Work Experience 

  • GM Media & Brand Partnerships

    2025 - Current

    Building and scaling Luxury Escapes' media assets and brand partnerships.

  • Advisor

    2025

  • Founder & CEO

    2018 - 2025

    Scaled GameOn to multiple millions of revenue, world class partnerships, and a public listing. We innovated the next generation of fantasy sports with the best leagues in the world, like LALIGA, the PFL, & the WNBA.

  • Founder & USARL Board Director

    2013

    Launched Brooklyn's first rugby league team and sat on the board of USA Rugby League.

  • Commercial Advisor

    2024 - 2025

    Advising the CEO and CCO on commercial strategy and execution.

  • Senior Director, Brand Partnerships

    2017 - 2018

    Led partnerships across a portfolio of music events including Electric Zoo, Mysteryland, and Life in Color.

  • Director, Global Partnerships

    2016 - 2017

    Sold and integrated brand partners across the Brooklyn Nets, New York Islanders, and Barclays Center.

BSE Global operates state-of-the-art venues, manages premier sports franchises, delivering dynamic content and experiences for audiences.

Raised $688,000,000.00 from Julia Koch.

  • Manager, Strategic Marketing & Partnerships

    2014 - 2016

    Worked across multiple properties including the Harlem Globetrotters and Summer Streets.

  • Sponsorship Sales Coordinator, Sports

    2011 - 2013

  • Events & Sponsorship Intern

    2011 - 2012

  • Events & Stadium Operations Intern

    2011 - 2011

Articles About Matt

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