Matt Law

Chief Commercial Officer

2024 - Current

As Chief Commercial Officer at Outlier Ventures, I lead on partnerships, product strategy, and ecosystem development. I work across our accelerator and investment platforms to create growth for all our stakeholders. I partner with foundations, layer-1s, and investors to build ecosystem programs, develop curated deal flow, and align capital, teams, and distribution around shared goals. With founders and teams, I design token launch products, support go-to-market execution, and develop investment strategies that help crypto organisations grow. My focus is on connecting product, community, and capital to help founders bring new networks to market, and build them for the long term.

Partner

2020

Outlier Ventures is a venture firm focused on building the infrastructure for the next phase of the Web. We advise, invest, and support the development of technologies for an open data economy. Member of investment committee and board director

Partner / COO

2018 - 2020

Designed and launched the Base Camp Accelerator program, investment process + management, leading advisory business offering, managing firm's AR advisory cover. Winner / Accelerator of the Year / City AM, Crypto AM Awards 2020 Shortlisted / Team of the Year / Growth Investor Awards 2019 Winner / Blockchain Investor of the Year / The Europas 2019 Shortlisted / Best Investment in Deep Tech / UKBAA Awards 2019 One to watch / Industry Game Changer / Growth Investor Awards 2018 Shortlisted / Blockchain Investor of the Year / The Europas 2018

Principal, Head of Advisory & Head of Marketing

2017 - 2018

Supporting early stage founders in their pre-seed, seed development. Brand, proposition, fundraising strategy, talent + growth for portfolio. Business planning, marketing, operations and strategy for OV.

Founder

2021

We build and deliver go-to-market strategies for emerging tech brands. We are a collective of design, media and growth experts alongside ex-founders, with experience working at over 100 startups, as well as accelerators, VC funds, and innovation studios. We make complex propositions simple and compelling for your users, and build growth machines that scale products.

Non Executive Director

2020

The agency landscape is riddled with complex and cumbersome businesses unfit to keep up with constant and unpredictable change. We’re proud to have pioneered a new model that offers our clients everything they need to grow in the digital era-across social media, performance marketing and commerce technology-with none of the bloat that comes with traditional advertising networks. It's a new model for a new era: one defined by deep expertise across the fastest growing and most in demand areas of digital combined with speed, agility and friction-free collaboration.

Strategy Advisor

2021

Connecting smart contracts with real world commerce and its data.

Growth Advisor

2021

Fetch.ai, a Cambridge-based artificial intelligence lab, is building an open access, machine learning platform to enable smart infrastructure built around a decentralised digital economy. Fetch.ai’s network is based around an open-source technology that any user can run to connect to the network, giving access to the power of AI on a world-scale secure dataset, to carry out complex coordination tasks in the modern economy.

Head of Growth

2020 - 2021

Global Chief Operating Officer

2015 - 2017

AnalogFolk is a global digital product development, marketing and innovation agency network with offices across Europe, the USA and Asia. I worked with our growing team to better serve our clients by delivering breakthrough brand innovation. Core to my role was responsibility for the business planning, performance and management of the company across our network (London, Sydney, New York, Portland, Hong Kong, Shanghai), growing our international client relationships, as well as leading the development both in our geographical footprint and service offering. In addition I was responsible for new business, marketing, talent and expansion strategy for the network during a time of incredible growth, including the launch of a new subsidiary and office in Shanghai with our team in Asia. At the end of my tenure we were nearly 300 people globally, and during 2016 and 2017 the international business became profitable for the first time, with the network outside the UK approximately doubling in size during that period. I was fortunate to work with a brilliant team of very talented people who taught me a lot and gave me the opportunity to do some really interesting work. Shortlisted / Innovation Agency of the year / Campaign Magazine 2017 Winner / Agency of the year / Drum Content Awards 2017 Sunday Times International Track / 12th fastest growing / 2017

Managing Director

2011 - 2015

Led the development of the UK business from 26 to 150 people over a four and a half year period. Had the fortune to work with some brilliant people and great clients from Heineken, Sainsbury's, EY, Pernod Ricard, HSBC, Volkswagen Group, and many more, with overall commercial responsibility for the business, as well as management of all the senior leaders and department heads. We were featured in the Best Companies to work for listings in 2014, 2015, and 2016 and appeared in the Sunday Times Tech Track in 2015 and 2016, among others winning Webby Awards in 2014 and 2015, and achieving the Grand Prix at the Drum content awards in 2015. During my tenure the agency grew from £1.8m in 2011, to £13m in 2015, and profit doubled annually between 2011 and 2015. Sunday Times Tech Track / 2015, 2016, 2017 Webby Awards / wins in 2015, 2016, 2017 Grand Prix, and 4 other awards, at the Drum Content Awards / 2015 Best Companies to work for listings / 2014, 2015, and 2016

Business Director

2009 - 2011

Elvis is a marketing agency based in London, UK. Worked with Honda Motor Europe on the pan-euro digital and direct activity for product launches, and brand activity. Led and won the pitch to deliver the Honda European digital platform. Pitched for and won major Sky account and integrated that into the business. New customer welcome journey, digitising the customer magazine, as well as customer acquisition activity. Winner / Agency of the year / MAA Awards 2011

Group Account Director

2007 - 2009

Dare was one of the most awarded digital agencies of the first decade of the 21st century. Clients: Vodafone, Sony, BBC, Dare Labs, new business Digital Agency of the Decade / Campaign Magazine / 2010 Agency of the year / Marketing Magazine / 2009 Agency of the year / Campaign Magazine / 2007 Agency of the year / Marketing Magazine / 2007

Account Director

2006 - 2007

Account Director

2004 - 2006

Global advertising and marketing agency network. Focusing on digital, mobile and innovation Clients: The Guardian, Hasbro, British Gas, Unilever, VW, Philips Agency network of the year / Adweek 2005

Senior Account Manager

2002 - 2004

Account Manager

2000 - 2002