MM

Matt Maiale

Investor

United States

Overview 

Matt Maiale is a skilled Pet Detective turned entrepreneur currently serving as Head of Marketing at Clay, with previous roles as Growth Lead at Skiff (acquired by Notion) and Growth Marketer at Demand Curve. His diverse background includes expertise in financial modeling, entrepreneurship, and web design, demonstrating strong leadership and a track record of success in the SMB software sector. Matt Maiale has transitioned from roles as a Pet Detective and Barista to positions of leadership in marketing and growth, showcasing a versatile skill set and a commitment to professional growth. His experience includes contributing to the successful acquisition of Skiff by Notion and excelling in roles at startups like Clay and Demand Curve.

Work Experience 

  • -

    2024 - Current

    ⭐️😎🫨🤓

  • Head of Marketing

    2021 - 2024

    First marketing hire (4th employee), grew Clay's product led motion $0 to $10M+ ARR: • Launched and iterated for years on Clay's waitlist, then self-serve motion to 700+ daily signups • Built clay.com website from scratch to 200k+ monthly visitors through 100% organic content • Launched the Creator/Experts Programs, a UGC flywheel that drives millions of monthly impressions • Created the educational libraries including clay.com/templates, clay.com/university, clay.com/integrations, and a Slack community of 12k+ users …and more tidbits such as Clay's branding, pricing strategy, and SEO. Left to take a career break and solo travel for 6 months :)

  • Growth Marketing (Acquired by Notion)

    2021 - 2021

    • First growth hire at Skiff (now Notion Mail), an end-to-end encrypted collaboration platform • Created entire growth funnel (website, email campaigns, paid acquisition, etc) to grow waitlist to 25,000+ in 6 months

Skiff is a privacy-first collaboration platform with expiring links, secure workspaces, and password protection.

Raised $14,200,000.00 from Gaby Goldberg, Albert Ni, Balaji Srinivasan, John Lilly, Ballistic Ventures and Sequoia Capital.

  • Growth Marketing

    2020 - 2021

    • Joined a Y Combinator-backed marketing agency growing companies including Microsoft, Segment, Zendesk, Basecamp, Techstars, Superhuman, and more. • Created growth strategies, designed ads, rewrote landing pages for hundreds of startups • Scaled our marketing team from 1 to 3 team members

  • Community

    2020 - 2021

    • Grew and managed Demand Curve's community of 30,000+ marketers and founders through a Slack community, Twitter, and newsletter • Wrote SEO content (including the two below), hosted webinars, and created events for the most active marketing Slack community

Demand Curve designs courses for startups.

  • Venture Capital Analyst (Gap Year)

    2019 - 2020

    • Took a gap year to help raise a $30M seed-stage venture capital fund • Due-diligenced over 300 companies and led 37 investments ranging from $25k to $1.2M

  • Growth Intern

    2019 - 2019

    joined as first hire intern yc s19 batch <3

Zeal helps platforms build custom payroll products.

Raised $30,355,972.00 from Commerce Ventures, Portage Ventures and Spark Capital.

  • Barista

    2016 - 2018

    coolest high school job

Articles About Matt

Relevant Websites