Matthew Holmes
Founder of Celebrate Inc.
New York, New York
Overview
Work Experience
Co-Founder & CEO
2023 - Current
Led the development and launch of a platform for full-lifecycle marketing video production, supporting brand teams from ideation through to publishing and performance analysis. Oversaw the design of a next-generation digital asset management system that integrates planning, creative workflows, and results tracking. Introduced multi-modal AI video search to improve creator-brand matching and drive production efficiency. Built a scalable system for sourcing, onboarding, and evaluating a curated network of hundreds of vetted video creators, delivering high-quality content to agencies and consumer brands.
Advisor
2022
Mu Ventures is a venture capital firm located in NY that focuses in commerce enablement investing at the pre-seed and seed stage.
Mentor
2021
(ERA) Entrepreneurs Roundtable Accelerator is an early-stage venture capital fund and technology accelerator.
Investor
2021
Revival Rugs is a designer and manufacturer of handmade rugs, textiles, and home decor.
Raised $430,000.00 from Charlie Karaboga and Montage Capital.
Finance Consultant (Contract)
2022 - 2023
Provided financial leadership during the integration of Snackable.ai following its acquisition by Amazon. Served as principal advisor to the acquired company’s CEO and played a key role on the transition team responsible for onboarding into Amazon Music. Acted as the lead contact for accounting, tax, treasury, and administrative matters. Managed the financial handover process, including monthly closes for U.S. and European legal entities. Oversaw the wind-down of vendor and customer accounts, and the deprecation of legacy corporate entities.
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Raised $8,108,000,000.00 from DBS Bank and Mizuho Bank.
Interim CFO
2022 - 2022
Snackable.AI was an industry-leading audio AI SaaS platform. Directed the finance function and advised the CEO during the company’s successful acquisition process. Overhauled accounting and tax operations to ensure transaction readiness. Created detailed financial projections and materials for investors. Advised the CEO on bids, deal strategy, and positioning. Managed due diligence process from the seller’s side. Concluded a successful exit to Amazon in December 2022.
Investor
2018 - 2022
Snackable AI develops a content discovery engine for the audio-first world.
Raised $3,125,000.00 from Tera Ventures, Superangel, Amplify.LA, Jaan Tallinn, Marius Istrate and Greycroft.
Advisor
2021 - 2022
Founder & Board Member
2020 - 2021
Founder & CEO
2018 - 2020
Founded and scaled a clean, direct-to-consumer haircare brand targeting Gen Z consumers. Achieved a $30M revenue run rate within two years and distributed over 5 million products across the U.S. and Europe. Built a proprietary social media and influencer attribution system to optimize marketing spend. Developed a comprehensive line of clean and vegan products, accelerating time-to-market through iterative development practices. Implemented scalable processes for high-volume invoice processing and influencer payments. Managed a 40-person team across New York and Berlin.
Mondrian Labs is a marketing company that builds brands through data-driven influencer marketing.
Raised $13,895,644.00.
Consulting CFO
2018 - 2018
Provided strategic finance and M&A advisory to early-stage and growth-stage businesses. Managed due diligence, modeling, and execution for the acquisition of a water filtration brand by a diversified home goods company. Advised the CEO on deal terms and valuation. Also supported Rural Innovation Strategies Inc. (RISI), by revamping financial processes and preparing strategic planning materials for rural development initiatives.
Co-Founder & CFO
2011 - 2018
Co-founded and served as CFO of a pioneering e-commerce aggregator. Led finance, IT, and marketing across all business units. Designed and implemented a cloud-based ERP system for managing orders, inventory, and purchasing. Built internal analytics dashboards to surface KPIs for leadership. Managed performance marketing, product development, and reporting across five locations.
Vertana acquires and consolidates niche online retailers, primarily brands catering to enthusiast communities.
Raised $10,600,000.00 from 354 Partners LLC.