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Max Altschuler
Founder of Operator
Scottsdale, Arizona
Overview
Max Altschuler is a General Partner at GTMfund, based in Scottsdale, Arizona, with expertise in new business development, start-ups, and sales management. He founded Sales Hacker, Inc., which was acquired in 2018, and has authored books on sales and entrepreneurship, contributing to publications like Forbes and Harvard Business Review.
In his current role at GTMfund, Max Altschuler leads strategic sales initiatives and investments in early-stage companies, including AudiencePlus.
Work Experience
Founder & General Partner
2021 - Current
GTMfund is an early-stage VC fund focused on B2B SaaS with $75m+ raised across two funds. Our 300+ limited partners are the best go-to-market (GTM) executives in tech. Operators who have been there, done that, at the world’s fastest-growing SaaS companies - OpenAI, Snowflake, Datadog, Salesforce, AWS, Okta, Tableau, Mulesoft, Procore, Segment, ServiceNow, Rippling, and many more. GTMfund is more than capital. We've created a flywheel of resources to help our portfolio companies grow revenue, hire talent, and build distribution. Fund: The GTMfund VC fund. Community: Concierge access to hundreds of the best GTM operators in tech. Talent: Resources and direct intros to help you recruit and hire the best operators for your team. Media: GTMnow, our media brand, includes an industry-leading newsletter, podcast, and more. We help you go from zero to IPO.
Early stage fund with an investor network consisting of GTM executives who've seen zero to IPO.
Chairman and Co-founder
2024
We’ve entered a period called “The Great Ignore”. Spam and irrelevant, poorly automated outbound campaigns are running rampant. Operator gives you an easy-to-use Growth Engineer that allows you to build and enrich lists with accurate data, and run experiments and queries using AI to generate highly targeted outreach. *Operator was incubated out of GTMfund II and launched in 2024 with $3.6m in Seed funding from GTMfund and Primary Ventures.
Early Advisor & Member
2018
Pavilion is a private membership for high-growth leaders to achieve their professional potential.
Raised $25,000,000.00 from Elephant.
Vice President of Marketing
2018 - 2022
Outreach boasts over 6,000 customers and was most recently valued at over $4.4bn. I took over Marketing in 2018 when Outreach acquired my company, Sales Hacker. We built an incredible team that helped the company 3.5x ARR in under two years, well past $200m ARR.
Outreach is a sales engagement platform that uses AI for predictive analytics as it relates to sales.
Raised $489,018,000.00 from Investlink Holdings, Investlink Holdings and Raison Wealth.
Founder & CEO (acq. 2018)
2013 - 2022
Sales Hacker Inc. was a global digital media and sales training company. Our partners and customers included Salesforce, Microsoft, Adobe, and many of the world's leading sales organizations. *Sales Hacker was acquired by Outreach in 2018 with over 170,000 active subscribers. **In 2023, I acquired Sales Hacker back from Outreach under the GTMfund, sunsetted the Sales Hacker brand, and relaunched it as GTMnow.
Author
2015 - 2022
I wrote 2 books published by Wiley on the topic of modernizing the Sales profession for everyone from Startups to Fortune 500 companies. 1) Hacking Sales: The Playbook for Building a High Velocity Sales Machine 2) Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale My 3rd book is called Career Hacking for Millennials and shares my learnings and lessons from my entrepreneurial journey. All 3 books are available on Amazon and have made the Amazon Bestseller Lists. My contributor posts can be found in Forbes, Harvard Business Review, MIT Sloane Review, First Round Review, Inc, Observer, Nasdaq, and more.
Angel Investor & Advisor
2014 - 2021
I invest in and advise startups that I can add significant value to. This includes all things GTM expertise and the ability to leverage my executive network. I aim to be as early as possible, with the right founders and market. My portfolio consists of 65+ rapidly growing companies, many of which have raised significant subsequent funding or have multiple millions in annual recurring revenue. Pre-seed, Seed, or Series A - Outreach, Bombora, Gong, Drift, Carbon Health, Catalyst, Apollo, Troops, AtriumHQ, DataGrail, On Deck, Pavilion, Bevy, Maven, Metadata, True Medicine, and many more. Secondaries - SpaceX, Cerebras Systems Funds - Multicoin, MXV, Meritech Non-tech - Mindbloom, Dr. Bombay (Snoop Dogg's Ice Cream) As of 2021, I do almost all of my work here through the GTMfund.
Guest Lecturer
2018 - 2020
Guest lectured classes for the Marketing MBA program while living in Seattle. Courses: MKTG 511 and MKTG 579. Topics: B2B Marketing, B2B Go-To-Market, and B2B Community.
Co-founder & Advisor (acq. 2019)
2014 - 2019
*CMX - a media company and community for B2B/B2C community builders, was acquired by Bevy (BevyLabs) in 2019 as the premier media brand in the Community Management space.
CMX is advancing the community industry and helping community professionals thrive.