Max Tatton-brown

Founder

2022 - Current

Making useful things (now with AI) based on market insights/ opportunity. 🛠️ HouseHeld (2025) //🥱📰 Boring News Machine (2025) // 🏠🤝 <Redacted> (2024) // 👩‍🍳👨‍🍳 Cook King (2024) // 🏠🫴 HouseHeld (2023) // ☀️📊 Solar app (2023) // 🔍 Revoo (2016) // 📧 Inbox Hero (2012)

Founder

2023

Helping B2B/ AI startups understand and define themselves to build the right thing and grow. When founders lack the time/ team/ experience, my work unblocks the next milestone.

Product / Market Strategy

2023 - 2024

Challenge: Breakthrough AI founding team & idea, earliest stages, needed to bridge the gap with market opportunity. Execution: Product Intelligence: Deep customer research into AI + work, representing market in product planning, leading product spec doc Market Positioning: Developing/ editing narrative for investors/ market. Market map, core pitch, descriptor, website, content editor Outcome: Built foundational communication of problem space, market needs and pitch. --- 🧠 Malte Højmark-Bertelsen, Cofounder: "As a founder, working with Max is like having a second mind — he helps pull your thoughts into concrete actions, strategy and writing. While our Build team is heads down executing, Max is exploring actual customer needs, potential risks, and uniting knowledge to achieve better outcomes. His immense curiosity keeps him on the edge of technology, and stimulates more across the team. Max has an incredible spirit that’s awesome to work with."

MD & Founder

2013 - 2023

Augur was the entrepreneurial communications partner, before maturing into Orbit... 🔥 Jeppe Rindom, Cofounder, Pleo: "Even a great story will flounder without great implementation. Augur helped us refine our pitch for the UK, identify key audiences and kickstart the relationships that will serve us as we grow. Their understanding of what's important in B2B and Fintech is outstanding in their industry."

Head of Marketing (Interim)

2021 - 2022

Challenge: Incredibly successful Swedish investors, wanted to create distinction through new fund and London office. Execution: Market Positioning: Crafted differentiating narrative: 1 in 5 unicorns, “before it’s obvious” Go-to-Market: Editor for blog/ announcements, media outreach, Fund launch Outcome: 40% more reach than previous fund announcements, biggest website traffic day ever. Spreading awareness across European ecosystem. 📣 Johan Brenner, Creandum GP: "Max helped us not only to continue our marketing efforts at a high level in very busy times, but also gave our marketing a fresh look with lots of great ideas and initiatives.”

Writing

2008 - 2020

Sifted, Qz, The Guardian, TechCrunch, Wired, the Telegraph, tech.eu & more.

Acting Head of Comms

2019 - 2019

Head of Comms & Content (Interim)

2018 - 2019

European Communications

2012 - 2013

Account Manager

2010 - 2012