Maximo Geraci
Designer | UX at Mercado Libre
Buenos Aires, Buenos Aires Province
Overview
Work Experience
SSr UX Designer - Fintech Services, Wallet & Insurtech
2024 - Current
Co founder & Designer
2022 - 2024
Co-founding La Diseñería with four colleagues, our collective effort aimed to grow the Buenos Aires design community. We established diverse channels to promote and foster the discipline, including podcasts, newsletters, Medium articles, networking events, and design jams. In 2022, we launched La Diseñería to promote a more strategic approach to design and strengthen the Spanish-speaking design community. We created platforms and spaces for collaborative, interdisciplinary discussions and knowledge-sharing around all things design.
UX Designer
2024 - 2024
Epsilon is an all-encompassing global marketing company, a leader in creating connections between people and brands.
Co-Founder - Product Designer
2022 - 2024
UX Designer
2021 - 2024
Responsabilities: - User Research: I conduct research to understand user needs, behaviors, and jobs to be done. I also collect and analyze data to inform the design of the user experience with Maze testing tool. - User Experience (UX) Design: Create wireframes, prototypes, and user journey maps to define the structure and interaction of the product. - Testing and Validation: Conduct usability testing to assess the effectiveness of the design and gather user feedback. Also iterate and adjust the design based on test results and user observations. - Collaboration with Interdisciplinary Teams: Work closely with developers, visual designers, and other professionals to ensure design consistency. Also participate in meetings and discussions to align the design with business goals and technical constraints. Documentation and Design Communication: Create detailed documentation, such as design specifications to guide the implementation of the design. Also effectively communicate design decisions and proposed solutions to different team members and stakeholders.
Pre-seed founder
2021 - 2021
Bookie aims to maximize the life cycle of every single book. Raise awareness about the value chain and the amount of resources invested in producing a book that ends up in the trash or deserted in a library. Responsibilities: - User Research and Market Analysis: Analyze data and feedback to identify improvement opportunities and pain points. - User Experience (UX) Design: Design intuitive and user-centric interfaces to ensure a positive user experience. - User Interface (UI) Design: Develop visual elements such as icons, colors, and typography that shape the product's aesthetic appearance. Ensure visual consistency and coherence throughout the product interface. - Interdisciplinary Collaboration: Work closely with development, marketing, and other stakeholders to align design with business objectives.
Design and Innovation Consultant - Intern
2021 - 2021
Research and innovation project with the Postgraduate Department of the University. The goal was create an organizational innovation proposal to improve the processes of the fundraising areas. Some steps: contextual understanding, qualitative research, insights identification, opportunities classification and planning of project improvements.
Education
Licenciatura
2018 - 2022