MH
Melisa Hogg
AFH Sales Sr. Manager for PFNA (Frito-Lay North America)
Miami, Florida
Overview
Melisa Hogg is the AFH Sales Sr. Manager for PFNA (Frito-Lay North America) at PepsiCo, based in Miami, Florida. With an International Masters in Business Administration and a background in various marketing and brand management roles within PepsiCo, Melisa has demonstrated expertise in strategic planning, negotiation, and business development, contributing to successful consumer engagement initiatives and e-commerce strategies throughout her career.
Work Experience
AFH Sales Sr. Manager for PFNA (Frito-Lay North America)
2023 - Current
Hydration Sr. Manager (Gatorade, Bubly, Water+) - PBNA North
2022 - 2023
Food Service Marketing Manager LATAM | Consumer Engagement & E-commerce
2021 - 2022
Marketing Manager LATAM - Pizza Hut & Taco Bell
2020 - 2021
Head of Marketing - Argentina
2018 - 2020
Salty snacks Marketing Manager
2017 - 2018
Sweet Cookies & Everyday Nutrition Marketing Manager
2016 - 2017
Marketing Brand Manager (3D, Pep, Snack Mix) + Salty snacks digital leader
2014 - 2015
- Campaign design through day-to-day contact with creative agency as well as Regional Pepsico team. - Design and coordination of digital campaigns for all Salty Snack Brands (Lays, Doritos, Cheetos, etc.) - Overall brand strategy and thorough development of ATL & BTL campaigns. - Hands-on customer analysis through both internal and external information. - Monthly analysis of Nielsen market information and development of diagnose reports. - Sell-in and sell-out analysis. - Close work with trade marketing team for POS actions. - Coordination of multi-functional teams for innovation developments. - End-to-end development of innovation.
Brand Manager - Twistos
2013 - 2014
Brand Manager - Quaker C&C
2013 - 2013
Brand Manager - Dale C&C
2012 - 2013
Analyst, Client Consulting
2011 - 2012
Nielsen provides a comprehensive understanding of what consumers watch and buy.
Raised $650,000,000.00.