Meyyappan Alagappan
Founder of WhiteBlueSpace
San Francisco Bay Area
Overview
Work Experience
Head Of Engineering
2022 - Current
Brightedge is the industry leader for enterprise SEO. Joined as a part of Whitebluespace acquisition, a company that I founded. Spearheading suite of Generative AI (Azure/OpenAI, RAG , Agentic, MCP servers and fine tunning LLM) based digital marketing (Martech) products for our SAAS subscription customer base primarily for upselling and renewing annual subscriptions (ARR). Started with zero and today we have more than thousand enterprise customers successfully using it. This group of products has become an important channel for the company’s long term growth. Responsible for team building/mentoring, architecting/designing/developing, quality control, delivery, DevOps/monitoring, customer support , escalation handling and improve productivity with Engineering practices. Accountable for implementing AI governance and regulatory compliance strategies. Playing a significant cross functional role with GTM and product teams to make this product more and more successful . This highly scalable cloud solution (serving billions of requests with 99.999% SLA) is built on Azure/AWS/GCP using lambda/cloud function, dynamoDB, Kubernetes, docker, S3, athena, python, clickhousedb, bigquery, postgress, ReactJs, node.js, redis, Java, microservices, cloud front, edge computing and etc.
Director Of Engineering
2019 - 2022
BrightEdge, an SEO platform delivering an uplifted ROI, enables marketers to increase revenue from organic search.
Raised $61,900,000.00 from Insight Partners, Illuminate Ventures, Intel Capital, Battery Ventures and Altos Ventures.
Investor
2024
Investor and Advisor
2024
Investor & Advisor
2024
Investor
2022
Investor
2022
Investor & Advisor
2021
Founder
2018
VP of Engineering
2018 - 2018
Way.com is a venture funded, cash flow positive E-commerce services marketplace, this solution allows consumers to buy airport parking, car insurance , dinning subscriptions, event tickets and others. Introduced microservices architecture, machine learning based pricing engine and other features. Headed a distributed engineering team in 3 geography locations. This solution is built on Java, Angular, Spring, Spring Boot, MYSQL, Tomcat, Android, IOS, Hibernate, Maven, Jenkins and others
Way is an all-in-one car ownership platform, offering everything from parking to charging.
Raised $15,700,000.00 from Feenix Venture Partners LLC.
CTO ( Head of Products and Engineering)
2004 - 2018
Trilibis is a venture funded ($14M) company that develops and sells multi-device (Desktop, Tablet, Mobile, IOT) digital marketing software solution for enterprises. Managed a team of 50+ members distributed in 3 geography locations. Participated in pre-sales activities with business development team and educated investors/board members on company strategies. Played the most significant role in closing a multi-year, multi-million dollar OEM deal with HP/OpenText. The product suite contains various modules such as workflow engine, device detection, web-based authoring/emulation, HTML/CSS parser engine, IOS/Android clients, analytics (big data), monitoring, localization, messaging, billing, ad engine, various third-party connectors/adapters, Java based SDKs and others. This product suite is offered in a cloud model serving billions of page views with a 99.99% SLA in AWS cloud. Partial list of customers HP, OpenText, UOB, RBC, Fandango.com, match.com, Univision, Citysearch, Ford, Macys, Cisco, Intel, CNN and others. The solution is built on, Microservice Architecture, Java/J2EE, Spring, AWS, Hibernate, Kafka, Android/IOT, IOS, REST API (XML/JSON), HTML, CSS, JAVASCRIPT, MySQL, MongoDB, Tomcat, Node.js