Michael Montana
Social Media Strategist & Manager at Blazesoft | Driving Engagement & Growth in iGaming | Crypto Marketing Expert
Toronto, Ontario
OverviewĀ
Work ExperienceĀ
Social Media Manager
2023 - Current
As the Social Media Manager overseeing the Zula Casino Brand at BLAZESOFT, my core job duties are: 1. šš¦šš¢š„ ššš«š¤ššš¢š§š šš±š©šš«šš¢š¬š: Using SendGrid for targeted email campaigns that resonate with our audience, enhance brand awareness, and prompt user interaction effectively. Additionally, I design visually captivating and responsive email templates that encapsulate the Zula Casino Brand's essence, ensuring a seamless user experience across diverse devices. Through data-driven strategies and A/B testing, I optimize campaigns to elevate deliverability and achieve exceptional open rates, magnifying the impact of our messaging significantly. 2. ššØš§ššš§š ššš«šššš š² šššÆšš„šØš©š¦šš§š: I specialize in crafting and executing a content strategy tailored to resonate with the distinct identity and audience of the Zula Casino Brand. By ensuring alignment with our brand's essence, I guarantee a compelling and consistent online presence that captivates and engages our audience effectively. 3. ššØš¦š¦š®š§š¢šš² šš§š šš šš¦šš§š: Cultivating a vibrant and interactive online community by proactively engaging with followers, responding to queries, and encouraging discussions to strengthen brand loyalty. 4. ššš¦š©šš¢š š§ ššš§šš šš¦šš§š: Targeted social media campaigns designed to drive user engagement, promote brand awareness, and ultimately increase conversion rates for the Zula Casino Brand. 5. šš±š©šš«šš¢š¬š š¢š§ š¢ššš¦š¢š§š šš§šš®š¬šš«š²: My extensive knowledge and experience in the iGaming industry to provide in-depth insights, practical guidance, and industry-specific training that equips team members with a profound understanding of the landscape.
Social Media Manager
2022 - 2023
ššØš¦š©šš§š² ššÆšš«šÆš¢šš°: SafePal is a Hardware wallet and Software Wallet solution that helps users store their Cryptocurrency assets. Backed and invested by Binance, the world's leading cryptocurrency exchange. SafePal is strategically aligned to the development of Defi and NFT within the Crypto industry and is the 1st tokenized hardware wallet in the space. 1. šš°š¢šššš« šš«šØš°šš”: -Expanded Twitter followers from 113,000 to an impressive 537,000. -Enhanced average monthly impressions from 230,000 to a remarkable 6.2 million. -Successfully reached a staggering 13 million individuals during the peak month while spearheading a rebranding initiative. 2. šš¢šš ššØš±/ššš ššš§šš šš¦šš§š: Ran a unique form of marketing at SafePal through the innovative Gift Box strategy. Collaborated with prominent crypto projects to create marketing campaigns where they showcased their crypto offerings to the SafePal community. Facilitated the growth of not just the SafePal brand but also assisted other significant crypto projects in expanding their communities through strategic partnerships and targeted marketing initiatives. This collaborative approach resulted in mutual benefits, amplifying brand outreach and engagement across the crypto industry landscape. 3. šš«šš§š šš§š šš šš¦šš§š: Managed SafePal social media profiles effectively, resulting in a remarkable 700% increase in brand engagement, fostering a more interactive and engaging online presence. ššš„šš¬ ššØšØš¬š: Drove a notable 67% increase in sales by formulating, executing, and monitoring the company's robust Social Media strategy, showcasing a keen ability to translate online engagement into tangible business growth.
Customer Success Associate
2021 - 2022
ššØš ššØš„š: 1.šš§š”šš§šš¢š§š šš®š¬ššØš¦šš« šš±š©šš«š¢šš§šš: Identifying and implementing innovative strategies to improve customer experience, resulting in a remarkable 95% customer satisfaction rate. By focusing on customer-centric initiatives, I ensured SafePal users received unparalleled service and support. 2. ššššššš¢šÆš šš®š¬ššØš¦šš« šš¬š¬š®š ššš¬šØš„š®šš¢šØš§: Recorded and swiftly resolved customer queries and issues efficiently and effectively. Leveraging a deep comprehension of SafePal's business model, I addressed inquiries promptly, fostering trust and satisfaction among our valued users. ššØš§ššš§š šš«šššš¢šØš§ šš§š ššš¢šš¢š§š : Curated and produced compelling crypto articles and videos across different platforms to bolster SafePal's visibility and engagement within the crypto community.
Logistics Specialist
2020 - 2021
1. As part of my research, I compared the prices and quality of potential products, vendors, and services. 2.Conducted product research, vendor analysis, and quality comparisons to identify cost-effective and high-quality products and services. 3. Monitored inventory levels and proactively initiated stock replenishment orders to ensure adequate inventory levels.
Sales Representative
2018 - 2019
1. Awarded "Employee of the Month" twice for outstanding performance and dedication. Secured the highest sales in the company, surpassing targets and contributing to overall revenue growth. 2. Identifying consumer requirements, habits, and trends through market research. 3. Employ a consultative approach to understand customer needs and tailor solutions accordingly. Utilize effective sales techniques to meet and exceed monthly and quarterly sales targets.
Human Resources Generalist
2015 - 2017
1. Lead the recruitment process, from job posting to interviewing and selecting candidates. Conduct new employee orientations, ensuring a smooth onboarding experience for new hires. 2. Increased the number of female referees hired by implementing new recruitment strategies, highlighting skills in diversity and inclusion initiatives, recruitment, and human resources. 3.Ensured compliance with all HR-related regulations and policies, minimizing legal risks for the organization.