Naomi Pilosof Ionita
Partner at Menlo Ventures
San Francisco, California
Overview
Work Experience
Venture Partner
2025 - Current
Partner
2018 - 2024
Investment focus is early-stage AI + SaaS (Seed/A/B) Board roles include Orb, Eppo, Lindy, Matik, Endgame, Swantide, Fleetsmith (until acquired by Apple), and more.
Menlo Ventures provides capital for consumer, enterprise, and life science technologies from seed to growth stages.
Startup Advisor (Product/Growth/Monetization)
2011
I advise companies on product, marketing and revenue, including managing product-led and sales-led GTM motions, business model/pricing & packaging, product roadmap, user research, growth culture & process, org structure/team building, driving funnel metrics (activation/onboarding, conversion, monetization, expansion, retention), ICP/customer segmentation, etc.
Guest Lecturer
2015 - 2022
Mentor/speaker across PLG, retention and monetization
Board Member (acquired by Apple)
2019 - 2020
Led the Series B for Menlo Ventures in 2019. The company was acquired by Apple in 2020. Fleetsmith puts device management on auto-pilot by automating device setup, intelligence, patching, and security for your company’s Macs, iPhones, iPads, and Apple TVs.
Fleetsmith puts Apple device management and security on auto-pilot.
Raised $40,800,000.00 from Upfront Ventures, Harrison Metal, Clark Valberg, Menlo Ventures and Tiger Global Management.
Vice President, Product Growth
2014 - 2017
Invoice2go, backed by Accel and Ribbit, is the easiest way for a small business to send an invoice, get paid, and manage cash flow. It became the #1 Top Grossing Business app in the App Store, in over 50 countries, without investing in Sales/Marketing. Built teams across Product Management, Data, Growth Engineering, Product Design, Lifecycle Marketing, and User Research. * Built and ran a full-stack growth product/monetization org that drove revenue strategy, including pricing and packaging, and funnel metrics across activation, conversion, upgrades, and retention. * Established a systematic approach to growth, marrying both quantitative (analysis, data science, experimentation) and qualitative (user research, usability testing) in order to drive compounding double and triple-digit improvements across all funnel metrics. * Promoted from Sr. Director Product role; joined when the company was ~25 people and reported to the CEO throughout my tenure
Invoice2go is the world’s leading technology company helping freelancers and small businesses run their business their way.
Raised $60,000,000.00 from Employee Stock Option Fund, OCV, Accel, Ribbit Capital, Accel, Greg Waldorf and Ribbit Capital.
Product Director, Head of Growth
2011 - 2014
* Founded and ran the cross-functional Growth Product team, focused on driving user activation, retention and monetization for the core product * Implemented a user and data-driven approach to product development, including experimentation and user research process, infrastructure, and team * Achieved double-digit increase in user retention on mobile * Total users scaled from 10M to 100M during my tenure * Joined as a Product Manager, promoted to Head of Growth
Evernote is a suite of software and services that allow users to capture, organize, and find information across multiple platforms.
Raised $290,000,000.00 from Nikkei and Kortschak Investments L.P..
Business Development (MBA Internship)
2010 - 2010
Eventbrite develops an online platform that lets users find and create events.
Raised $557,250,000.00 from Francisco Partners.
New Product Development & Marketing
2006 - 2008
Operations Consultant
2005 - 2006
PwC Strategy& is a global management consulting firm, helping the world's top businesses, governments, and other institutions.
Industrial Engineering Co-op
2002 - 2004