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Naomi Pilosof Ionita

Partner at Menlo Ventures

San Francisco, California

Overview 

Naomi Pilosof Ionita is a SaaS & AI Partner at Menlo Ventures in San Francisco, California, with a background in product management and growth advising. She has held leadership roles at successful companies like Fleetsmith, Invoice2go, Evernote, and Eventbrite, and has invested in notable companies such as Orb, Lindy, and mmhmm.

Work Experience 

  • Venture Partner

    2025 - Current

  • Partner

    2018 - 2024

    Investment focus is early-stage AI + SaaS (Seed/A/B) Board roles include Orb, Eppo, Lindy, Matik, Endgame, Swantide, Fleetsmith (until acquired by Apple), and more.

Menlo Ventures provides capital for consumer, enterprise, and life science technologies from seed to growth stages.

  • Startup Advisor (Product/Growth/Monetization)

    2011

    I advise companies on product, marketing and revenue, including managing product-led and sales-led GTM motions, business model/pricing & packaging, product roadmap, user research, growth culture & process, org structure/team building, driving funnel metrics (activation/onboarding, conversion, monetization, expansion, retention), ICP/customer segmentation, etc.

  • Guest Lecturer

    2015 - 2022

    Mentor/speaker across PLG, retention and monetization

  • Board Member (acquired by Apple)

    2019 - 2020

    Led the Series B for Menlo Ventures in 2019. The company was acquired by Apple in 2020. Fleetsmith puts device management on auto-pilot by automating device setup, intelligence, patching, and security for your company’s Macs, iPhones, iPads, and Apple TVs.

Fleetsmith puts Apple device management and security on auto-pilot.

Raised $40,800,000.00 from Upfront Ventures, Harrison Metal, Clark Valberg, Menlo Ventures and Tiger Global Management.

  • Vice President, Product Growth

    2014 - 2017

    Invoice2go, backed by Accel and Ribbit, is the easiest way for a small business to send an invoice, get paid, and manage cash flow. It became the #1 Top Grossing Business app in the App Store, in over 50 countries, without investing in Sales/Marketing. Built teams across Product Management, Data, Growth Engineering, Product Design, Lifecycle Marketing, and User Research. * Built and ran a full-stack growth product/monetization org that drove revenue strategy, including pricing and packaging, and funnel metrics across activation, conversion, upgrades, and retention. * Established a systematic approach to growth, marrying both quantitative (analysis, data science, experimentation) and qualitative (user research, usability testing) in order to drive compounding double and triple-digit improvements across all funnel metrics. * Promoted from Sr. Director Product role; joined when the company was ~25 people and reported to the CEO throughout my tenure

Invoice2go is the world’s leading technology company helping freelancers and small businesses run their business their way.

Raised $60,000,000.00 from Employee Stock Option Fund, OCV, Accel, Ribbit Capital, Accel, Greg Waldorf and Ribbit Capital.

  • Product Director, Head of Growth

    2011 - 2014

    * Founded and ran the cross-functional Growth Product team, focused on driving user activation, retention and monetization for the core product * Implemented a user and data-driven approach to product development, including experimentation and user research process, infrastructure, and team * Achieved double-digit increase in user retention on mobile * Total users scaled from 10M to 100M during my tenure * Joined as a Product Manager, promoted to Head of Growth

Evernote is a suite of software and services that allow users to capture, organize, and find information across multiple platforms.

Raised $290,000,000.00 from Nikkei and Kortschak Investments L.P..

  • Business Development (MBA Internship)

    2010 - 2010

Eventbrite develops an online platform that lets users find and create events.

Raised $557,250,000.00 from Francisco Partners.

  • New Product Development & Marketing

    2006 - 2008

  • Operations Consultant

    2005 - 2006

PwC Strategy& is a global management consulting firm, helping the world's top businesses, governments, and other institutions.

  • Industrial Engineering Co-op

    2002 - 2004

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