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Natalia Gonzalez Vela

Creator & CEO of La Neta del Investor

Los Angeles, California

Overview 

Natalia Gonzalez Vela is an Early-Stage VC and Creator of La Neta del VC, with a successful track record as a Board Member at WeInvest. With experience at notable firms like SoftBank Investment Advisers and EY, she brings expertise in fundraising, financial analysis, and market research to her role in the venture capital industry. Natalia's career highlights include founding La Neta del VC and serving as a Board Member at WeInvest, showcasing her leadership skills and ability to navigate the complexities of the investment landscape.

Work Experience 

  • Chief of Staff

    2024 - Current

    Stan is the all-in-one platform empowering Creator-Entrepreneurs to monetize their digital products. Are you a Creator dreaming of making a living working for yourself / doing what you love? 🤩 Then you need to check out Stan Store 👉: https://join.stan.store/LaNetadelVC

Stan is a platform for content creators to monetize their digital goods, content, and services.

  • Creator & CEO

    2022

    Demystifying venture capital knowledge for LatAm founders. Check out over 200+ VC questions asked and answers here 👉 https://nataliavc.substack.com New Q&A chapter of La Neta del VC every two weeks 🚀

  • Board Member

    2021 - 2025

    WeInvest is a non-profit organization dedicated to empowering and upskilling female funders investing in Latin America.

  • Head of New Issuers and Entrepreneurship

    2023 - 2024

    BIVA (Mexican Stock Exchange) is committed to transforming the Mexican capital markets through innovation, technology, and increased accessibility. Working on initiatives that proactively seek to address some of the most pressing opportunity areas in Mexico regarding liquidity and technology.

  • Investor

    2021 - 2023

    SoftBank LatAm Early-Stage Spinout Fund: Led establishment of new fund in Mexico and contributed to global fund investments, operations, and fundraising

  • Investor

    2021 - 2022

    SoftBank Latin America Fund: $10B fund focused on tech. Early-Stage investor: Pre-Seed to Series B

  • Board Observer

    2021 - 2022

    Neivor is a vertical SaaS Proptech platform with payment processing capabilities for residential and commercial buildings.

  • Board Observer

    2021 - 2021

    Zenda.la offers accessible insurance plans for the mass population in Mexico.

  • Investment Manager

    2020 - 2021

    Venture Capital investing from Miami across all of Spanish-speaking LatAm.

Clout Capital is a Venture Capital investment firm focused on technology in Europe and the Americas.

  • Senior Consultant - Asset Management Strategy

    2019 - 2020

    Designed, led, and executed strategic people, process, and technology projects for $trillion+ asset management clients across the USA. Internal EY Leadership: •FSO LatAm Markets Overview Director - Published global EY LatAm Macro / Micro economics report •Professional Women’s Network (PWN) - Co-Lead of Executive Presence and Health & Wellness •People Action Council (PAC) - Chair of Learning & Development

  • Financial Services Strategy Consultant

    2017 - 2020

    Partnered with global banking, insurance, and asset management clients on executing strategic initiatives.

Ernst & Young is a provider of assurance, tax, transaction and advisory services.

Articles About Natalia

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