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Don’t Send This Email! (Communication Part 2)
Talks about Product Management, Communication Skills and Written Communication
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Nati Berkover
Owner at Effective Product Management
Israel
Overview
Nati Berkover is an accomplished entrepreneur and product leader with a background in software engineering. Currently serving as the VP of Products and Data Science at Jeeng, Nati has held key product management roles at prominent companies like AppsFlyer and Outbrain, showcasing expertise in product strategy and leadership in the tech industry.
With a B.Sc. in Software Engineering from Technion and a diverse career spanning roles from Co-Founder & Co-CEO at Newsfusion to R&D Team Leader at BMC Software, Nati's career highlights include successful product launches and effective project coordination, demonstrating a strong track record of driving innovation and growth in various organizations.
Work Experience
Owner
2024 - Current
I am the owner and chief trainer of ‘Effective Product Management’. A learning platform offering both training and consulting services for all things product-related. I assist companies and their product teams in overcoming chaos by constructing a robust & efficient product team, trading this chaos for clarity and speed. Services included: * 15-hours integrated onboarding of new PMs (you teach them the domain and internal org stuff, I teach them the basics of product management) * Product, AI and Big Data strategy consulting * 1:1 mentoring * Hands-on product management * Pro-bono consulting for aspiring PMs who still can’t afford professional guidance More details on site: https://effectiveproductmanagement.com/
VP of Products and Data Science
2022 - 2024
Head of Product
2020 - 2022
Director of Product Management
2020 - 2020
AppsFlyer is a data analytics company that provides deep linking and fraud protection technologies to help brands make business decisions.
Raised $293,100,000.00 from Salesforce Ventures.
Senior Product Manager
2018 - 2020
Was the product manager of the Smartfeed, the main consumer facing product of the company. Doing some exciting and innovative product work for enhancing the Smartfeed experience.
Outbrain is a media company that offers an advertising platform to connect advertisers to open web consumers and provide insights.
Raised $394,000,000.00 from The Baupost Group and Susquehanna Growth Equity.
Co Founder & Co-CEO
2008 - 2018
Newsfusion (acquired by LOYAL Foundry) is all about delivering relevant and timely news feeds for each individual and for any topic or passion that comes to mind. Aside from co-founding and co-managing the company also served as the VP R&D and product manager for some of the products.
R&D Team Leader
2005 - 2007
System Architect
2004 - 2004
R&D team leader
2001 - 2004
Leading multiple R&D teams concurrently for over than 3 years.