Okan Erol
Founder of Wordego
Istanbul
Overview
Work Experience
Co-Founder, Chairman, CEO
2012 - Current
Wordego is an AI-driven visitor analytics platform that segments visitors in real-time into Gold, Silver, Bronze, and Copper categories based on their customer value. This real-time segmentation allows online businesses to target high-value visitors with personalized offers during site visits and through advertising platforms while optimizing ad spend by reducing budget allocation on lower-value visitors. By leveraging AI-powered segmentation, Wordego helps ecommerce businesses achieve a 25% increase in conversion rates and a 30% improvement in advertising efficiency.
Co-Founder, Chairman, CEO
2012
Sortext is an AI-driven ecommerce conversion platform designed to transform first-time visitors into loyal customers. By leveraging advanced artificial intelligence, Sortext identifies visitor spending power and conversion probability in real-time. When a visitor's likelihood to convert drops to zero, Sortext intervenes with personalized, time-sensitive deals tailored to exceed their spending capacity by 20-30%, encouraging them to complete their purchase. This seamless and cost-effective solution doubles first-time buyer conversions while increasing average order values, conversion rates, and overall ecommerce revenues by 15-20%, all without requiring technical changes or additional investments.
AI-Based Ecommerce Conversion Platform
CEO, Steno Energy Inc.
2011 - 2012
Steno Energy Inc., a subsidiary of the Süzer Group, specializes in solar energy solutions, focusing on Photovoltaic (PV) and Concentrated Solar Power (CSP) technologies. The company aimed to advance renewable energy adoption through strategic investments, joint ventures, and technological innovation in clean energy solutions.
Executive Board Member, CEO
2006 - 2010
Esen Minerals Inc. is Turkey’s leading producer of Ground Calcium Carbonate (GCC), supplying key industrial sectors, including construction, manufacturing, and chemical industries across Turkey, Europe, and the MENA region. The company plays a critical role in the industrial minerals supply chain, ensuring high-quality production, efficient distribution, and sustainable growth strategies.
Executive Board Member, CEO, Imerys Minerals Turkey Inc.
1998 - 2006
Imerys Minerals Turkey Inc. is the Turkish subsidiary of Imerys Group, a global leader in industrial minerals production. The company specializes in the extraction, processing, and distribution of high-value industrial minerals, serving industries such as construction, ceramics, paper, paints, and plastics. Operating at the intersection of innovation, sustainability, and global supply chains, Imerys plays a pivotal role in delivering high-performance mineral solutions to international markets.
Business Development Manager
1997 - 1998
The French Chamber of Commerce in Turkey is a key organization facilitating bilateral trade, investment, and economic collaboration between France and Turkey. The Chamber provides strategic market insights, business matchmaking, and trade advocacy, helping French and Turkish enterprises expand their market presence and navigate regulatory landscapes.