PW

Paula Wehmeyer

Partner at General Catalyst

Brooklyn, New York

Overview 

Paula Wehmeyer is currently a Partner at General Catalyst and La Famiglia VC in Berlin, with a background in E-Commerce and Strategy. She has held significant roles at McKinsey & Company, Amorelie, and Rocket Internet SE, showcasing a strong track record in business development and strategy across various industries.

Work Experience 

  • Partner

    2023 - Current

    Investments in Intropy, Integral and Re:Build Manufacturing - as well as many more unannounced!

General Catalyst partners with ambitious founders to drive resilience and applied AI from seed to growth.

  • Principal

    2020 - 2023

    Investments in Atlar, Replo, Doss, Buynomics, Karla, Archlet, Frigade, & nuvo. Co-led hiring, branding, marketing for the fund.

  • Junior Engagement Manager

    2019 - 2020

  • Fellow, Associate, Senior Associate

    2016 - 2019

McKinsey Growth Tech serves leading growth stage tech players, venture capital, and growth private equity

  • Business Development Representative

    2019 - 2019

    Charles builds conversational marketing&sales software (Series B now, backed by Accel). I was employee #1 and built BD with the founders from scratch during 9month "educational leave" at McKinsey (rather than getting MBA/PHD).

  • Associate Account Executive

    2015 - 2016

    Part-time job while getting my masters degree. I did sales (cold calling and trade fairs) for a B2B catering startup.

  • Country Manager Austria & Switzerland

    2015 - 2015

    Amorelie is an e-tailer for spicy products/toys 🌶️. I led the launch and ongoing ops of Austria and Switzerland - in particular topline/marketing.

  • Fellow (Internship)

    2015 - 2015

    Internship client was a large pharmaceutical/chemical company. I was good at MS Excel so did the number crunching. Also spiked at being the bearer of uncomfortable messages.

McKinsey Growth Tech serves leading growth stage tech players, venture capital, and growth private equity

  • Adhesive Technologies Portfolio Mgmt (Internship)

    2015 - 2015

    Adhesive technologies = industrial glue 🍯, used in pretty much all manufacturing (e.g., glueing car parts together). EUR10B+ business at Henkel. I worked in portfolio mgmt = analytics across BUs.

  • Business Development for new media formats (Internship)

    2014 - 2014

    RTL is one of Germany's largest TV/media channels. I worked on the launch campaign for a family phone plan product (incl. branding, tv spots, partnerships).

  • B2B Marketing for Industrial Gases (Internship)

    2013 - 2013

    Industrial gases = chemicals for manufacturing (e.g., the gas released when opening a chips bag). I led the B2B campaign for a new product launch, incl. marketing, events, and ROI tools for the sales team.

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