Per Heistad
VP Strategy and Market Insights at cloaked
Greater Boston
Overview
Work Experience
Head of Elite Training: Families, Shared Feedback
2024 - Current
VP Strategy and Market Insights
2020 - 2024
Cloaked is a consumer-first privacy company that enables individuals to take control of their personal data with unlimited identities.
Raised $29,000,000.00 from All Turtles, Lux Capital and Human Capital.
Venture Partner
2018 - 2024
I am not an active venture partner
Startup Advisor
2014 - 2022
Principal
1999 - 2022
Co-Founder
2019 - 2019
Q4P was a SaaS spin off from an existing transportation software company. The tech was an ML powered scheduling engine for NEMT providers. The market tests showed the best opportunity was to use the ML software to be an TNC. Q4P was stopped to pursue the TNC opportunity.
GTM Strategy
2017 - 2018
Updated Empricial's go to market strategy and build updated revenue work based on their market experience. New GTM strategy resulted in success exit in June 2018.
GTM Strategy
2015 - 2016
I lead the team to build DMS's new business model to grow revenue from$3.5M ARR. 4 years later DMS was acquired with $17M ARR.
Contracted Sales VP
2014 - 2015
Co-Founder
2012 - 2014