Pete Buhl
Founder of Beeline Connect
Menlo Park, California
Overview
Work Experience
Co-Founder
2025 - Current
We partner with startup founders, CEOs, VC firms, corporate venture capital groups, and boards to tackle high-impact strategic and operational challenges.
Founder
2019
Working with early-stage founders and angel investing. Focus on software - enterprise, consumer, infrastructure, Fintech, cloud, SaaS....
co-Founder & Director
2019
Beeline Connect offers a SaaS platform to the bicycle industry connecting consumers and bicycle brands to over 2400 independent bicycle retailers. Beeline partners with leading bicycle brands and retailers through out the US and Canada to enable the best experience for online bicycle sales and service.
co-Founder & CEO
2013 - 2019
Beeline Bikes (acquired by Accell Group N.V. in March 2018) pioneered a breakthrough tech-enabled customer experience for the bicycle industry. Beeline partners with leading e-tailers and bike brands to enable the best experience for online bicycle sales.
Beeline Connect, Inc. is an online-based retail bicycle shop & bicycle repair service platform.
Advisor
2024
Advisor
2022
Built for the field, by the field - eMOD is a proactive and collaborative construction safety platform
Founder
2020 - 2024
Founded CalUp, a cutting-edge event coordination platform in the San Francisco Bay Area. By incorporating personalized itineraries and group chat features, I transformed the way event planners engage their guests.
Board of Directors
2010 - 2015
Board of Directors
2002 - 2015
FreedomPay is a white label e-commerce platform for banks, retailers and healthcare organizations to deliver cloud-based user experiences.
Raised $23,160,000.00 from TPG.
Chief Operating Officer & Board Member
2011 - 2013
Joined AppCentral, the leading provider of Mobile Application Management solutions, in December 2011 as COO and member of the Board of Directors. Participated in building a new executive management team, identifying & articulating the market position & strategic value of the company, launching and ramping the AppCentral SaaS solution to G1000 customers, and building scalable & efficient systems and operating processes. Acquired by Good Technology in October 2012. Joined Good Technology as VP on closing.
General Partner & co-Founder
1998 - 2011
Co-founded BlueRun Ventures (formerly Nokia Venture Partners) in 1998. Participated in raising $1 billion across four funds, and oversaw many aspects of the firms operating and investing activities. Investment areas included enterprise, mobile and Internet technologies. Served on the Boards of Netli (acquired by Akamai), Like.com (acquired by Google), Paypal (PYPL), Bitfone (acquired by HP) and Location Labs (acquired by AVG), among others.
BlueRun Ventures is a venture capital firm focused on opportunities across mobile software, services, and financial technology.
Education
BS
1982 - 1986