Peter Freeland
Founder, Managing Partner at Unbundled Capital
Austin, Texas
Overview
Work Experience
Founder, Managing Partner
2019 - Current
Unbundled Capital is a holding company supported by the world's leading technology investors that partners with founders of product-led, expansion-stage SaaS companies bringing digital transformation to their industries. Focus includes vertical SaaS+payments and marketplace business models.
Board Member
2024
Executive Chairman
2020 - 2024
Leading SaaS+payments platform in the $60bn pool and spa market supporting 6,000+ service provider customers.
Board Member
2019
SaaS platform relied on by 5,000+ doctors and dentists to manage and grow their practices.
Board Member
2015 - 2019
Market-leading maintenance management SaaS platform, sold to Rockwell Automation (NYSE: ROK).
Co-Founder, Managing Director
2016 - 2018
BuildGroup is a software holding company that selectively invests in leadership teams with staying power.
Raised $330,000,000.00.
Board Member
2013 - 2015
Voice-of-the customer analytics platform serving Fortune 1,000. Sold to Qualtrics (Nasdaq: XM).
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform.
Raised $3,150,000,000.00 from Accel, BDT & MSD Partners, CPP Investments, Susquehanna Growth Equity and DFO Management.
Principal
2011 - 2015
General Catalyst partners with ambitious founders to drive resilience and applied AI from seed to growth.
Board Member
2012 - 2014
Leading provider of project management software to architects and engineers. Sold to Deltek.
Vice President
2007 - 2011
Great Hill Partners is a private equity firm with $2.7 billion under management. Great Hill Partners seeks to partner with middle-market
Associate
2003 - 2005
TA Associates invests in technology, healthcare, financial services, consumer, and business services.
Education
BA
1992 - 1996
Beta Gamma Sigma
2005 - 2007