Peter Rojas
Founder of Betaworks Ventures
San Francisco, California
Overview
Work Experience
SVP, New Products
2025 - Current
“You Should Probably” is a Firefox extension that will remind you to do something useful with your life whenever you visit your favorite
Senior Director of Product Management
2023 - 2024
I worked on strategic projects as part of the product leadership team for Messenger and Instagram Direct at Meta, including leading monetization for Messenger. In my role I worked on finding solutions to some of our biggest product challenges, particularly those that required cross-org and cross-company coordination.
Interim Pillar Lead, Messenger & Instagram Direct
2023 - 2023
Product lead for Messenger's Personal Communication pillar, which included core messaging experiences for Messenger and Instagram Direct
Head of Product, New Product Experimentation
2021 - 2023
I headed up incubations and early stage explorations for New Product Experimentation, Meta's experimental products group, overseeing over a dozen teams based in the US, South Korea, and Nigeria.
Meta is a social technology company that enables people to connect, find communities, and grow businesses.
Raised $25,607,817,488.00 from ValueAct Capital.
Founding Partner
2015 - 2021
Founding partner at Betaworks Ventures, a pre-seed and seed stage fund investing. Notable investments include Rec Room, Hugging Face, 8th Wall (acquired by Niantic), Resemble.ai, Bunch, Squad (acquired by Twitter), and Facemoji (acquired by Google).
Co-founder and Director, AOL Alpha
2014 - 2015
Created and ran Alpha, AOL's experiemental products group.
VP of Strategy
2013 - 2015
Oversaw strategy for the AOL Brand Group.
AOL Lifestream is a web-based application that enables users to keep track of all their comments on social networking sites.
Raised $1,000,000,000.00 from Comcast Ventures and Google.
CEO & Co-Founder
2008 - 2013
CEO & Co-founder of gdgt, a venture-backed social commerce startup focused on consumer electronics. Investors included Spark Capital, True Ventures, betaworks, SV Angel, & Lerer Ventures. Acquired by AOL in February 2013.
CEO & Founder
2007 - 2009
I created and led RCRD LBL an ad-supported online music platform that offered free, curated legal MP3s for download from thousands of emerging and established artists.
Founder
2004 - 2008
The first video game blog.
Joystiq is an online source that features reviews.
Founder & Editor-in-chief
2004 - 2008
Everything.
Founded in 2004, Engadget is one of the internet's original tech blogs.
Founder & Editor-in-Chief
2002 - 2004
Associate Editor
1999 - 2001
Education
Bachelor of Arts (B.A.)
1993 - 1997
Master of Arts (M.A.)
1997 - 1998