Petra Moravcova

Special Projects

2025 - Current

My innie's work at fynk is very mysterious and very important. It’s a role that defies labels — hence Special Projects. Officially, I span market intelligence, product roadmap, product marketing, strategy, and UX flows here and there. Unofficially, I do a bit of everything and then some. If it’s ambiguous, cross-functional, and a little chaotic — chances are, it lands on my desk (or in my Miro file). Why fynk? Because contracts are broken. Legalese is exclusionary. And most people would rather wrestle a bear than read a B2B SaaS agreement. fynk is here to change that — turning contract chaos into clarity, and making legal docs human again. I’m here for that mission. Also, I couldn’t ignore the bird! In a world where Twitter lost its wings and DuoLingo threatened to retire its owl, I saw it as a personal calling to defend bird-branded companies... 🐦

Board Observer (related to 3VC)

2023 - 2024

Investment Manager

2024 - 2024

3VC invests in and supports a carefully handpicked group of Series A software startups in DACH & CEE. I joined the start of fundraising for €150M fund II, which was closed in December 2023. As an Investment associate later promoted to investment manager, I was directly responsible for: - Deal sourcing & Execution - Completed a few end-to-end new transactions as well as follow-ons, running point on due diligence of 15+ non-completed transactions in B2B SaaS across various industries - Portfolio support - helped with budget planning, strategic topics, GTM review, hiring support or fundraising specifically for companies such as DGG (since Apr 2022), Tatum (since Apr 2022), Pactum (since June 2022), Creatopy (since Oct 2023, where I acted as a board observer) - Fund support - quarterly LP reporting, event planning and execution, marketing activities, supporting many communities (Female Founders, Female Founders Office Hours...) - Tools: Worked with a CRM tool as well as an analytic dashboard, Portfolio reporting tool (Vestberry) and databases (G2, Crunchbase, LinkedIn)

Investment Associate

2021 - 2023

Product Marketing Manager

2020 - 2021

• Product Ownership, Marketing & Strategy - Avast Online Security & Privacy browser plugin (15M users) • Product Discovery - the evolution of a new product in consumer privacy and identity • Market Intelligence: led consumer privacy market insights and trends research that steered the direction of the company's product roadmap in the consumer privacy portfolio • Go-to-market - products: Avast VPN, Breachguard, and AntiTrack - communicated key product releases and features into a customer-facing comms across web, blog, emails

Senior Product Designer

2020 - 2020

• Products: Avast Family Space, and B2B2C white label products for multiple partners - mobile carriers such as Verizon, AT&T, T-Mobile • Business Design, Product discovery, Conceptual design - Working closely with quant + qualitative research teams • Product Design, UX - designing core architecture changes while bringing new innovative and validated UX enhancements into the product • Product and Process Discovery - led BU's innovation cross-department process for roadmap validation involving other stakeholders from senior management and partners • Team Support - mentoring and challenging team members

Product Designer

2018 - 2020

• Product Discovery - Envisioning the future of a product that thrives to help parents in today's digital world, while being in perpetual test mode and deeply committed to making a positive impact on the existing product portfolio • Service Design - Facilitating and conducting user research to identify the user needs and pain points, mapping customer journeys, and personas, jobs-to-be-done analysis, service blueprints, value proposition, creating annotated UX/UI ideas, and prototyping them for improved future state experience • Working closely with key company's stakeholders from innovation, engineering, product management, and product marketing

Multidisciplinary Designer

2015 - 2019

• My roles: Product design, Brand Strategy & Design, Art Direction, Content Strategy, Product Photography • Bringing brands, products, services, and experiences to life through research, synthesis, strategy, concept, prototyping, and user testing • Clients: Swedbrand, Signosoft, IKKI SBB, VWR International, Picknik, Valuo Technologies, Nude by Korea, Doddle Bags, and many more

Product Designer

2018 - 2018

• My role: Service Design - Articulated client's values and user insights into feasible and empathetic digital products and services Used design thinking process to solve large challenges across a variety of industries like real-estate, mixed-reality communication, and insurance; at its basics, this included research, synthesis, prototyping, and concept development in order to deliver the most value and impact for the client. Communicated with software engineers, project managers, and clients Clients: Silicon Valley & CEE startups. InloopX was a software development company with international DNA, awarded by Ernst&Young, and featured on Deloitte CE Technology Fast 50 rankings https://www.crunchbase.com/organization/inloopx

Junior Designer

2016 - 2017

• Initiated and contributed to brand campaigns, product launches, and brand partnerships • Set design strategy and direction, from concept to execution • Evolved brands and ensured consistency across multiple platforms, including digital, print, photo, video, animation, and event design • Clients: IKKI, Planet Kebab, Viva!

Junior Architect

2014 - 2014

Architectural Intern

2013 - 2013