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Phuc Truong

Limited Partner at WestCap

Boston, Massachusetts

Overview 

Phuc Truong is a seasoned entrepreneur and technology investor based in Boston, Massachusetts, with a strong background in commercialization and executive management. With notable roles such as SVP at Drizly (Acquired by Uber) and Founder & Managing Director of Mobext (Havas Group), Phuc has demonstrated expertise in leading successful start-ups and driving growth through innovative marketing strategies. Currently serving as Principal Seller at Evoke AI and an investor at TBD Angels, Phuc's career highlights include leading successful exits such as the acquisition of SavingStar, Inc. by Quotient Technology and contributing to the growth and monetization strategies at Drizly, eventually acquired by Uber.

Work Experience 

  • Limited Partner, Climate Tech Venture Fund

    2021 - Current

    Investor in funds backing early stage climate-focused start ups

  • Investor

    2020

    Mentor and investor at TBD Angels - a group of like-minded angel investors who are former and/or existing operators

  • Limited Partner

    2020

WestCap is a strategic operating and investing firm that focuses on tech-enabled, asset-light marketplaces.

  • Technology Investor

    2020

Owl Rock is an investment firm that aims to meet the distinct and underserved financing needs of middle-market companies.

  • Limited Partner

    2019

Oceans is a venture capital firm focusing on giving startups the support they need to succeed.

  • Investment strategy consultant

    2024 - 2025

  • Principal seller

    2023 - 2025

    EvokeAI is an aesthetic intelligence platform that converts image affinities and other visual preference data into user-centric aesthetic models - digital style twins. Through the platform, it learns users' visual and style preferences. AI filters then curate products that match each user's aesthetics. The solution enhances retail by zeroing in on recommendations that users' connect with based on their style and aesthetic preferences. In doing so, it makes the path purchase more efficient for retailers and improves their demand curve. In addition, the aesthetic AI filters help to overcome the cold start problem where little user data exists for new customers to propel personalization and recommendation.

  • Business Development Consultant

    2024 - 2024

    ZwitterCo's membrane technologies maintain unprecedented fouling resistance and chemical tolerance that was previously unfilterable process waters and wastewaters. • I conducted in-depth primary and secondary market research focused on identifying and evaluating opportunities in Southeast Asia • Directly engaged with regional companies; and helped position ZwitterCo's innovative membrane technology to diverse industries in the region • Analyzed industry trends, assessing target companies, and developing strategic insights to support market entry and partnership initiatives

ZwitterCo provides membrane solutions for the treatment of highly-impaired wastewater.

Raised $98,775,000.00 from BHP, Evok Innovations, Blue Horizon Advisors, SiteGround, DCVC, Munich Re Ventures and HG Ventures.

  • Co-founder / Head of Business

    2021 - 2023

    For industrial sectors dedicated to waste (water) to resources reclamation, we use AI and robotics to automate the process of identifying, separating, and reclaiming particles from water. We use the latest innovations from machine vision to identify particles in a stream of water; consequently, we created custom hardware to “slice” the water and divert it to various destinations; one for water and others for different types of particles.

Phuc Labs implements robotics to automate the method of identifying, separating, and reclaiming particles from water.

Raised $1,484,000.00 from Ideaship, Climate Capital, AISprouts and MCJ.

  • President

    2019 - 2020

    Developed and produced specialized next-generation nano fibers. Applications in smart textiles providing high performance in personal protection - superior liquid repellency (water and solvents) and air filtration (toxic gases and particulates).

  • Investor

    2018 - 2019

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