Pierre Martensson
Managing Partner at The Scale Factory
Norway
Overview
Work Experience
Founder & Managing Partner
2019 - Current
The Scale Factory - the leading platform for scaling tech companies. We’re The Scale Factory, and we can’t wait to start working together. We help disruptive B2B SaaS Scale ups reach exponential growth in Asia Pacific, Middle East and Europe. Together with our Clients, we set a growth vision for the region, build a detailed road map for getting there. And then we implement and deliver results. So far, we have had the pleasure of supporting >40 Clients realise their growth potential
Advisor and Investor
2024
The Wild Ventures create, launch and grow new ventures built for an increasingly wild world where the cost of capital has skyrocketed, tech is exponentially evolving and time to market keeps getting shorter. First out is wildpalace.com and poositivepets.com
Partner —> Venture Partner
2018
Antler is a global startup generator and early-stage VC firm that builds groundbreaking technology companies. From 30+ offices around the globe Antler has built and invested in 1.400 + startups
Board Member
2015
Zinzino listed on OMX Nasdaq with a turnover of USD 250m is a fast growing and highly profitable test based nutrition company present in >50 markets world wide
Executive Advisor & LP
2021
PropTech Farms main focuses on SaaS solutions, Data & AI, Smarter homes (IoT), Sustainable and Energy tech, and Transaction related technologies within PropTech. We invest in founders and teams who develop innovative technologies and business models within PropTech and Real Estate.
Executive Vice President and GM Asia Pacific
2018 - 2019
Growth Consultant. Following strong market presence in US and Europe, the beauty company Pixi opened its doors to Asia-Pacific 2018. During my tenure we launched and rapidly scaled Pixi across leading on and offline retailers in 8 markets.
Pixi Beauty is an online retailer that sells cosmetics, makeup and beauty care products.
SVP & Head of International Expansion
2016 - 2018
Heading Tapad's Global Enterprise with a YoY highly profitable growth of 80%. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.” Tapad Inc. is a Big Data marketing technology company renowned for its breakthrough, cross-device solutions. Acquired by Telenor for $360M
Tapad is a global marketing technology company connecting brands to consumers across devices.
Raised $37,800,000.00 from Firsthand Technology Value Fund, Knight Enterprise Fund, Zanadu Capital Partners, Blue Cloud Ventures, FirstMark, Avalon Ventures, G&H Partners, Silicon Valley Bank, G&H Partners and Battery Ventures.
Member of the Board of Directors
2013 - 2016
WebOn is a SaaS based software company enabling customers to sell their products in multiple sales channels specializing in e-commerce solutions. Rapidly growing and highly profitable private held company with offices in Norway, Sweden, US, Poland and Thailand
CEO Eniro Norway
2013 - 2015
Eniro is one of the leading local and financial search companies in the Nordics targeting SME's. Eniro Norway, with USD 120M in turnover and about 400 FTE's offers a range of online advertising products (Google Adwords, FB suite, programmatic display) through five prime digital assets Managed the turnaround of the company by divesting non-core assets, restructuring and centralizing group functions, revamped sales and marketing strategies and built a new Management Team. Part of the Group Executive Team
Managing Director China
2010 - 2013
Oriflame is an online direct sales organization within cosmetics and health supplements. Headed Oriflame China with some 40.000 Sales Consultants throughout mainland China. Established 16 branch offices, two world class production sites and turned around the company to become the fastest growing market (+60% CAGR) in the group out of 62 while improving the profitability by 30pts.
Managing Director Sri Lanka
2009 - 2011
Headed Oriflame Sri Lanka, where the country's largest sales force of 17.000 Consultants promoted natural Swedish cosmetics and Wellness nutrition range islandwide. During the short spell in Sri Lanka sales was increased by 30% and a sound financial platform for profitability was implemented and realized!