Rachel Ten Brink
General Partner at Red Bike Capital
New York, New York
Overview
Work Experience
General Partner and Founder
2021 - Current
Red Bike Capital is an early stage VC fund based in New York, backing entrepreneurs building category-leading startups in saas, fintech, and health & wellness.
Red Bike Capital is a Latina-led seed-stage fund based in New York City.
Member
2023
Board Member
2021 - 2024
DYPER is a subscription-based diaper delivery service, delivering eco-friendly, plant-based, absorbent, and soft diapers.
Raised $20,000,000.00 from HCAP Partners and The Craftory.
Board Member (Acquired)
2021 - 2023
AboveBoard is an inclusive platform for board and executive hiring.
Raised $9,000,000.00 from Nick Caldwell, Nia Batts, Farah Ali, Amy Chang, Bonita Stewart and Jenny Ceran.
Partner
2019 - 2020
Five Four Ventures is an incubation and venture capital firm.
Co-Founder and CMO
2013 - 2019
Scentbird revolutionizes the way we perfume by offering a digital subscription that lets members choose from 450+ designer perfumes each month.
Co-Founder and CMO
2016 - 2019
Deck of Scarlet is a makeup subscription. We release a new palette in collaboration with a top makeup artist or influencer every 2 months. Be a burst of color in a black and white world.
Deck of Scarlet is a new makeup line that offers an exclusive makeup subscription service.
Senior Director
2012 - 2014
Reporting to CMO & Senior Management on Strategic Marketing initiatives including brand equity, Brazil taskforce, Red Door Spa flagship, repositioning of John Varvatos Brand, development of Wildfox partnership.
Elizabeth Arden, Inc. is a major American cosmetics and fragrance company.
Executive Director, Global Marketing Lab Series
2010 - 2012
Responsible for global volume and profit commitment of Lab Series (#1 Prestige Men’s Skincare brand globally). Grew business +31% in 12 months by focusing on Digital/E-Commerce, Key Markets, and Innovation. Managed team of 3, reported to VP/GM. • Developed strategic plan to doulbe size of brand in 36 months- including global creative platform, ecommerce/ digital marketng focus, new channel distribution, and star launch. • Led online-marketing plan and investments in, SEM, SEO, affiliate marketing, mobile, partnerships, display ads, and retargeting. Redesign ecommerce site. Consulting Assignments: Coach Fragrance, Bumble and bumble
Estee Lauder Companies is a manufacturer and marketer of skincare and hair care products, makeup, and perfumes .
Raised $5,150,000,000.00.
Brand Director
2009 - 2010
Developed Cazadores in the US (#1 Premium Tequila globally), driving +10% growth. Responsible for business strategy, creative development, and promotional strategy. Managed team of 4, reported to VP of Marketing. • Led UFC partnership • Created Marketing Strategy focusing on core Hispanic target.