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Rana Roudi

Columbia Journalism Class of 25' | ex IBM Strategy Consultant

New York, New York

Overview 

Rana Roudi is a current Graduate Student at Columbia University - Graduate School of Journalism, with a background as a Senior Strategy Consultant at IBM. Their career highlights include working as a Producer at Heritage Radio Network and Youth 4 African Wildlife NPC, showcasing skills in film editing, documentary production, and media production.

Work Experience 

  • Senior Strategy Consultant

    2021 - 2024

    Led go-to-market strategy for products, drove product marketing, and designed human-centered processes from discovery to implementation. Worked closely with design, engineering, content management, and clients to conceptualize key pain points and effectively launch products.

  • Associate Strategy Consultant

    2019 - 2021

IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.

  • Producer

    2022 - 2023

    Pitch story ideas, interview food and restaurant industry leaders, and create stories on food culture & history. Produce & publish audio for Meat & Three, Heritage Radio Network's flagship podcast. Create social media campaigns for the HRN website and instagram to increase audience base.

  • Producer & Social Media Manager

    2019 - 2019

    Led a small team to produce a mini documentary exposing the reality behind anti-poaching methods in South Africa. Interviewed industry leaders in animal conservation and wildlife. Edited and produced final documentary using Final Cut Pro and received over 17,000 views!

  • Analyst

    2018 - 2018

    Provided strategic recommendations to increase revenue generation at partner firms by conducting an in-depth analysis of major industry players and creating 13 new metrics measuring the client’s engagement over a 5-year horizon. Drafted proposals for 3 closed deals with partner firms in the Northeast Region with the M&A Team.

  • Strategy and Operations Associate

    2017 - 2017

    Analyzed and categorized clients based on financial data to create and implement a new financial management strategy for tracking current and incoming orders. Attended sales conferences with the VP of EMEA Sales to observe client meetings and provide feedback on different negotiation strategies.

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