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Renato Badaro Guerra

Head of People & Culture at Rock Content

Belo Horizonte, Minas Gerais

Overview 

Renato Badaro Guerra is a CFO and Head of People & Culture at Rock Content, with a background in corporate finance, strategic planning, and business development. He has held leadership roles in various organizations, including serving as Chief Financial Officer and Vice President Corporate Strategy, and has a strong track record in M&A and business development. Renato has been instrumental in driving new business development initiatives and strategic partnerships, while also taking on mentorship roles at companies like Latitud and Startup Farm.

Work Experience 

  • Group CFO

    2025 - Current

    A Emive&Co é um ecossistema robusto construído ao longo de mais de 30 anos de história, com 8 verticais de negócio com atuação em todo o país com produtos e serviços que vão do alarme monitorado a sistemas de inteligência artificial, análise de vídeo, controle de acesso, cidades inteligentes, automação predial, entre outros. Temos mais de 1.500 colaboradores e escritórios físicos em BH, SP e ES, além das franquias distribuídas por todo o Brasil.

  • Limited Partner

    2021

  • CFO and Head of People & Culture

    2023 - 2024

  • Board Member

    2021 - 2024

  • Chief Financial Officer

    2020 - 2024

  • Vice President Corporate Strategy

    2019 - 2020

  • M&A and Business Development Manager

    2014 - 2017

    Responsible for structuring the M&A business unit of FIR Capital, leading several debt , fundraising, sales and acquisitions transactions, focused on middle market companies, in various sectors.

  • M&A Advisor

    2012 - 2014

    IGC Partners is the top M&A boutique in Latin America. Responsible for conducting several mergers and acquisitions processes involving middle market companies and entrepreneurs, large national and international business groups and private equity funds.

  • Business Development Analyst

    2011 - 2012

    Responsible for gathering and compiling market and competitor data to define market size, market share, opportunities and threats, across online video market (including online video advertising). Support the assessment of new market or product opportunities through delivery of relevant and timely market intelligence. Implementation of customer development methodologies for new products and exploration of new markets. Working closely with different areas of the company to develop business plans for new product and business lines, with a strong foundation of market research and financial projections.

  • Market Intelligence Analyst

    2010 - 2010

    Responsible for gathering and compiling market and competitor data to define market size, market share, opportunities and threats, across online video market (including online video advertising). Present regular market intelligence reports to key stakeholders in the business. Support the assessment of new market or product opportunities through delivery of relevant and timely market intelligence. Implementation of market intelligence methodologies and a system of online competitive intelligence accessed throughout the company's strategic base.

  • Financial Intern

    2009 - 2010

    Prepared flash reports to investors (venture capitalists), market analysis focused on finances, balance sheets and accounting practices. Working alongside with the CFO to define best and strategical financial related practices for the company.

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