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Richard Tong

Chief Product Officer, Designer & Entrepreneur

Canada

Overview 

Richard Tong is the Chief Product Officer at P00LS, where he co-founded the company and leads product development. With a background in creative direction and digital strategy, he has held key roles at Lighthouse Creative Group and Fohr, demonstrating expertise in user experience and brand development. Tong's career highlights include founding Fohr and co-founding Weardrobe, showcasing his entrepreneurial spirit and success in building innovative digital platforms. His current role as Chief Product Officer at P00LS underscores his leadership in shaping product strategies and driving business growth.

Work Experience 

  • Co-Founder & Chief Product Officer

    2021 - 2024

P00LS is a distributed swap for creator cryptocurrencies that puts the community first

  • Creative Director & VP of Product and Design

    2019 - 2021

  • Founder & Chief Product Officer

    2012 - 2019

    - Cofounded Fohr, a B2B platform helping fashion brands discover creators, launched in January 2013 in partnership with the CFDA, KCD, Oscar de la Renta, Kate Spade NY, Lucky Magazine, PUMA & Fashion GPS - Leading product, creative direction & development - Clients to date include: Chanel, Louis Vuitton, Tom Ford, Hermes, Cartier, Barneys, Henri Bendel, Montblanc, Estee Lauder, Ralph Lauren, Tommy Hilfiger, Nautica, Michael Kors, Kenneth Cole, H&M, Macy's, Bloomingdales, J. Crew, Madewell, Bonobos, Express, Aritzia, Anthropologie, and more.

  • Digital Advisor

    2012 - 2014

    - Advising Chanel Digital on current technology companies, developments and strategies

  • Outreach

    2012 - 2012

    - Led industry outreach and education on The Fancy’s E-Commerce platform - Facilitating strategic partnerships with key partners including Oscar De La Renta and Coco Rocha

Fancy curates the most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe.

Raised $128,824,268.00 from Erhan Bilici and Bay Wharf Capital.

  • Fashion Director

    2010 - 2011

    - Led industry outreach to over 200 of the world’s top creative fashion publications, designers, brands, photographers, models & stylists to join the Tumblr platform - Created Tumblr’s #NYFW initiative (tumblr.com/nyfw), inviting 40+ creators to cover fashion week, producing some of the most compelling fashion week coverage as noted by the NYT, WSJ, The Cut, Refinery29, and Interview Magazine - Led all event partnerships for #NYFW intiatives, including Vogue, MILK Studios, Barneys, Bergdorf Goodman, Neiman Marcus, Warby Parker, Opening Ceremony, Park & Bond, Madewell, Kate Spade, Donna Karan, GQ, Lucky Mag & Paper Mag - Speaker at L2, IFB Conference, Lucky FABB Conference, Teen Vogue Fashion U, Fashion 140 & Chanel Social Media Day - Designed & coded Tumblr themes for Vogue, Teen Vogue, Oscar de la Renta, CFDA, J.Crew, DKNYPRGirl, DKNY Notes on a City & Prabal Gurung

Tumblr is a microblogging and social networking website.

Raised $125,250,000.00 from Menlo Ventures.

  • Co-Founder

    2008 - 2009

    - Cofounded Weardrobe, a community for creators to share photos of what they wore everyday - Acquired by Google in 2010, via Like.com in 2009 for $3.2MM - Led the overall creative and technical design of the product - Grew the community to 15K users, 250K visits/mo and 1MM+ pageviews/mo - 2009 SXSW Microsoft BizSpark Accelerator Winner & 2009 FbFund Finalist

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