Rob Eldridge
Investor at Market Wagon
Seattle, Washington
Overview
Work Experience
Founder and Managing Partner
2018 - Current
Early-stage investment firm partnering with builders of disruptive technologies.
Tapas Capital is an emerging early-stage venture capital firm that invests in the developers of disruptive technologies.
Board Member and Investor
2023
Board Member and Investor
2020 - 2024
Market Wagon is North America's largest farm to consumer marketplace and enables local food producers to thrive in their local and regional markets.
Market Wagon is an e-commerce and logistics tech platform for online farmer's markets.
Raised $14,052,911.00 from Kapital Partners, Hyde Park Venture Partners, HPA (Hyde Park Angels) and Impact Engine.
Board Advisor and Investor
2021 - 2024
Avocor is a global leader in collaborative display solutions. Acquired by AUO Display Plus in August 2024.
Advisor
2020 - 2022
Photon Commerce is the AI platform for fintech, invoices, and payments.
Photon Commerce provides white-labeled multi-layered AI-as-a-Service to B2B SaaS providers
Vice President, Product Management - Fulfillment by Amazon
2014 - 2015
Responsible for a portfolio of supply chain-related products used by Fulfillment by Amazon (FBA) Sellers. Product teams include: Shipment Creation and Inbound Workflows, Inventory Management, Product Quality, Returns and Dispositions, Selection Expansion, and User Experience/Design. Additionally, managed operations-focused teams in the Seller Reimbursement and Contact Reduction space.
CFO, Asia and Emerging Markets
2011 - 2014
CFO of Amazon’s businesses in China, Japan and India which generated more than $7.6B in net sales in 2013. Overall responsibility for the financial performance and controllership in the Asian geographies, with a primary focus of building a differentiated and sustainable customer experience.
Vice President, Investor Relations
2008 - 2011
Responsible for communicating all company-related information to Wall Street including: quarterly earnings releases and guidance, annual reports including shareholder letter, investor presentations, annual shareholder meeting, and answering day-to-day questions. Independently conduct non-deal roadshows; attend analyst conferences; host investor/analyst visits. Design target investor and analyst strategy. Create compliant communication plan and presentations.
Vice President, Technology Finance
2007 - 2008
VP Finance of the eCommerce Platform Group. Responsible for financial planning and analysis, budget development, capital spending, metric creation and reporting, and general controllership across a large and diverse set of engineering and development organizations.
Director, Technology Finance
2003 - 2007
Notable projects included: Part of the team that established the AWS business; implementing a Service-Oriented Architecture across AMZN services, including successfully budgeting and forecasting through a complex period of growth; identifying product opportunities and staffing teams to address the growth challenges; and acquiring 250K sq. ft of incremental datacenter capacity and project managing the build-outs. Also, managed global procurement and asset management, focused on delivering cost-out and operations support to the Technology business unit as well as the broader internal customer base of Amazon.com.
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Raised $8,108,000,000.00 from DBS Bank and Mizuho Bank.
Principal
1998 - 2003
Originated, lead and executed a variety of advisory engagements, including M&A, private placements, divestitures, recapitalizations and fairness opinions. Completed 16 transactions in the semiconductor, software and media industries representing more than $2 billion in total consideration.
Intern
1997 - 1998
Sun Microsystems is a multinational vendor of computers, computer software and hardware, and information technology services.
Raised $1,700,000.00 from Kleiner Perkins.