Rodrigo Garza
Founding Partner at Living On The Edge Capital
Amsterdam, North Holland
Overview
Work Experience
Senior Partner
2021 - Current
Founding partner of a venture capital fund investing in seed-stage startups within proptech, fintech, and consumer/retail tech. Develop and execute fund strategy, identifying opportunities aligned with the fund’s vision. Lead deal sourcing, engaging with founders, fund managers, and conducting market research. Evaluate startups, building relationships, and oversee the investment process from evaluation to closure. Provide strategic guidance to portfolio companies, connecting them with industry networks. Head internal venture building, turning ideas into successful startups.
Sr. Design Strategist
2021 - 2022
Led strategic projects from brief definition to final delivery, collaborating with designers, strategists, and technologists to deliver impactful solutions for Fortune 500 clients. Co-developed business cases that supported product/service strategy and aligned project outcomes with business objectives. Built strong client relationships while using a human-centered approach to create innovative digital and physical products. Explored solutions to complex challenges and brought ideas to life, integrating both strategic and design perspectives.
propelland is a global strategy, design, & engineering firm helping companies transform and grow.
Venture Builder and Design Strategist
2019 - 2021
Led the development of a venture-building initiative to identify and nurture innovative business ideas for OXXO. Co-developed two distinct business pilots: a food delivery service and a frictionless convenience store—each presenting unique challenges and opportunities, on of them currently becoming a growth pillar of the company. Leveraged expertise in business strategy, product development, and team management to bring these pilots to life. Gained valuable insights into the importance of innovation and agility, enhancing my drive to create impactful ventures that drive meaningful change.
Head Of Product Strategy
2018 - 2019
Defined product strategy and prioritized projects using Lean, Agile, and Design Thinking methodologies. Led user research, UX design, and developed a Data Analytics strategy for data-driven decision-making. Developed a Growth Hacking strategy that increased monthly user growth rate by 60%. Managed product development for a Forex Trading Tool, boosting the user base by 70%. Led strategic partnerships, API integrations, and cryptocurrency listing strategies. Conducted feasibility studies for startups considering venture funding or blockchain-based crowdfunding. Defined company roadmap, value propositions, and facilitated B2B blockchain sales.
Head Of Business Development & Strategy
2015 - 2018
-Development and Management of accounts responsible for more than 70% of sales. -C-Suite Relations management. -Lean Methodologies introduction for resource management (Canvas, VPD, KANO). -Co-creation of Change Management consulting branch and workshop facilitation. -Strategic Planning.
Commercial Manager
2012 - 2015
-Lead the company's website redesign and overall corporate brand strategy. -Developed the customer experience strategy. -Developed and Implemented the digital productivity tool strategy (Asana, Gsuite, Pipedrive) -Lead new business development efforts.
Co-Founder & COO
2012 - 2013
Fitness & Well-being Startup
Analyst
2011 - 2012
Analyst
2009 - 2010