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DMP vs CDP vs DATA LAKE
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Rohit Prabhakar
Global Head of Digital Experiences and Capabilities at Visa
New York City Metropolitan Area
Overview
Rohit Prabhakar is a Chief Digital Officer with a strong track record in leading digital transformation and driving revenue growth at companies like Visa and Thomson Reuters. He has expertise in AI, digital marketing, e-commerce, and data analytics, with a background in leadership and strategy, positioning him as a key player in the digital landscape.
Highlights of Rohit's career include serving as Global Head of Digital Experiences and Capabilities at Visa and holding various leadership roles at Thomson Reuters, where he played pivotal roles in digital marketing, e-commerce, and transformation initiatives.
Work Experience
Global Head of Digital Experiences and Capabilities
2023 - Current
Responsible for global digital strategy, digital experience, digital marketing and digital capabilities (MarTech,Marketing Platforms, Marketing Data and AI)
Visa Research conducts applied research on the most challenging problems in the payment industry.
Chief Growth Officer / Chief Digital Officer - Transformation | P&L | UX
2020 - 2023
I lead strategy and delivery of digital transformation, marketing and growth structured from impactful value propositions to assure sustainable growth for organization. Primarily focuses on transformative ventures by optimizing structure, campaign initiatives, user experience, technology, and product innovation to effectively identify and direct business opportunities for high profitability.
Equus Holdings is a private holding company to acquire, invest in and build meaningful businesses in partnership with management.
VP Digital Marketing & E-commerce | Chief Digital Officer, Chief Marketing Officer | Growth
2018 - 2020
As Vice President of Marketing and E-commerce assumed global leadership and strategy development priorities in key areas of demand generation via digital channels, e-commerce, CX, MarTech, marketing operations, data, analytics and AI. Led a very large team in 6 global locations with 8 direct reports and $100M+. Other responsibilities included Communications, Marketing Strategy, Social Media, Advertising, Branding and Demand Generation. ▶️ PROFESSIONAL HIGHLIGHTS: ✓ Generated $60M+ in revenue and a 15% year-on-year increase in 2020 via ABM ✓ Increased e-commerce sales by 700% for small law segment and a 225% year-on-year increase for corporates ✓ Established in-house paid media achieving savings of ~ $1M, 40% (YoY) increase in conversions & 20% cost reduction ✓ Implemented AdTech stack doubling Return On Ad Spend (ROAS) in 6 months ✓ Led MarTech stack evolution and improved ROI of tech investment ✓ Implemented Data Driven Operating Model (DDoM), Global Reporting Suite with automated reporting ✓ Led Customer Data Platform implementation
VP Digital Transformation - Chief Digital Officer, Global Head | Transformation, Data Analytics, UX
2017 - 2018
As Vice President of Digital Transformation for Enterprise Business Systems led digital transformation and execution across marketing, sales and service. ▶️ PROFESSIONAL HIGHLIGHTS: ✓ Led Customer Experience Transformation across all digital channels (EWP) ✓ Led Marketing Transformation (Enterprise MarTech and Data) ✓ Led Customer service platform (MyTR). ✓ Led agile transformation
Global Head Of Digital Marketing & Transformation - Marketing, Tech, MarTech, Data, Analytics, UX
2017 - 2017
Led digital transformation in collaboration with C-suite executives and business unit leaders to support deployment of high-impact global strategies, ensuring continued growth and additional revenue opportunities through marketing. Closely Collaborated with Marketing Communications, Marketing Strategy, Social Media, Advertising, Branding. Led and delivered successful optimization of digital channels through innovative redesign and major development of platform to drive increased engagement and brand visibility. ▶️ PROFESSIONAL HIGHLIGHTS: ✓ Transformation led to over $1Bn. in marketing attributed revenue ✓ 20% gain in lead generation due to improved customer experience (CX) ✓ Established Digital Marketing Academy that led to cross BU collaboration -> success of MarTech investments and over $40M in cost efficiencies
Head of Digital Marketing & Technology - Digital Marketing, MarTech, Data, Analytics, UX
2015 - 2017
Led digital transformation of enterprise marketing and sales while ensuring marketing operations for digital channels, SEO/SEM, data, analytics, web development and Martech. ✓ Established Digital Marketing Center of Excellence (Digital CoE)- responsible for User Experience (UX), SEO, Data & Analytics, Marketing Operations, Demand Generation, E-Commerce and MarTech. ✓ Built global enterprise MarTech stack that is used by 10 segments and 100s of marketers ✓ Established McKesson Digital Marketing Academy. ✓ Worked with CIO team to design and build Customer Data Platform (CDP) for McKesson
Senior Manager, Digital Strategy & Technology - Digital Marketing, MarTech, Analytics, UX
2014 - 2015
Led operations for McKesson.com while building a vision and strategy for transformation of marketing and sales. ✓ Built a business case in collaboration with leaders from 10 business units and IT ✓ Backed it with strong data & analytics about digital ecosystem ✓ Created 3 yr transformation plan and got buy-in from over 100 stakeholders ✓ Business case and 3 yr transformation roadmap was presented by CMO to CEO and approved
Corporate Web Program Manager - Web, Development, MarTech, Project Management
2011 - 2014
Led redesign and re-platform of http://McKesson.com to enable better customer experience and improved MarTech stack.
Software Engineering Manager ▪ Product Manager | UX | E-commerce | Data
2010 - 2011
Led all customer facing digital channels, websites and applications. Responsible for MarTech stack and software engineering.
Copart is a Vehicle auctioning company traded on NASDAQ with ticket CPRT. It owns it's own yards and maintenance personel.
Raised $108,000,000.00.
Account Executive ▪ Delivery Manager ▪ Tech Lead ▪ Technical Architect ▪ Software Engineer
2003 - 2010
I followed an accelerated career path with increasing responsibilities from Software Engineer to Application Manager and eventually Delivery Manager and Account Executive responsible for key accounts based in California. Technical Background Information: Java, J2EE, Spring, Hibernate, Oracle, SQL, MySQL, Linux, PHP, HTML, Python (Programming Language), Cascading Style Sheets (CSS), C++, Microsoft SQL Server, Visual Basic, JavaScript, Design Patterns
Reliance Financial Corporation is a privately held, Atlanta-based diversified financial services.
Lead Web Developer
2003 - 2003
Architected and built Punjab's (state in India) first e-governance online portal.
Education
McKesson Leadership 201 Program
2017 - 2017
Master of Business Administration - MBA
2006 - 2008
Master of Computer Applications - MCA
2003 - 2005
Diploma in Information Systems Management
2001 - 2003
Bachelor of Science - BS
1998 - 2001
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