Ryan Wong
Digital Marketing Strategist | B2C e-commerce, Facebook Ads, Google Ads, TikTok Ads
Irvine, California
Overview
Work Experience
Paid Media Strategist
2024 - Current
Digital Marketing Strategist
2023 - 2024
- Conducted weekly account audits for 5-7 clients, creating SOPs and analyzing key performance indicators including conversion rate, performance, CAC, and ROI to drive consistent 10-20% MoM revenue growth - Managed budget for Meta and TikTok paid advertising campaigns ranging from $3,000/month to $50,000/month, generating $720,000 to $7,000,000 in annual revenue - Developed comprehensive growth strategies for e-commerce clients based on historical data, content, relevant ad platform targeting, remarketing, and available third party data to generate actionable insights - Formulated and executed A/B tests to optimize ad creatives and landing pages to achieve a 20% in click-through rate and 10% in conversion rate - Utilized Google Analytics, Excel, and Tableau to assist in visualizing data by creating pivot tables and pitch decks to help clients comprehend their company’s performance
Owner/Digital Marketing Specialist
2018 - 2023
- Developed, managed, and organized Facebook, Google, and Tiktok paid advertising campaigns, generating $200k-$600k in annual revenue - Spearheaded all social media campaigns, tracked and examined KPIs and overall performance, identified strategies to strengthen brand messaging and resonate with target audiences - Implemented A/B tests across paid advertising campaigns to identify opportunities for growth - Managed $50k-$100k monthly spend across all paid marketing channels, executing directive to optimize budget, revenue, ROAS and overall goals - Directed customer retention and retargeting through paid advertising and email marketing campaigns - Collaborated with content creation team to generate compelling and engaging viral videos, resulting in a revenue increase of 100%-500%
Project Management Intern
2017 - 2018
- Represented the company by traveling to project auctions and assisting in securing the job - Developed and maintained spreadsheets for project resources, employees, and bid items utilizing pivot tables, v-lookups, and conditional formatting - Generated project portfolios including blueprints, employee contracts, safety requirements, materials and budgets for clients - Identified potential problems and tracked status throughout the project’s lifecycle