Sara Diaz
Product Designer @ Red Ventures ✨ | Co-founder @ Vedana Chocolate 🍫 | Athlete 🏃♀️
Charlotte, North Carolina
Overview
Work Experience
Product Designer
2023 - Current
A portfolio of influential brands, digital platforms, and strategic partnerships that help people make life's most important decisions.
Raised $250,000,000.00 from CPP Investments and Silver Lake.
Lead Designer
2020 - 2023
Collaborated with the executive team to develop innovative solutions to drive revenue and improve online presence. - Redesigned the company website and transitioned it from WordPress to React, resulting in a doubling of page views, 50% decrease in bounce rate and higher conversion rate. - Streamlined the sales process by creating a page that reduced the average number of days to close a quote by 50%, increased online orders from 15% to 40% and allowed users to get more insights on orders. - Fostered a culture of innovation and problem-solving across the organization by implementing design thinking principles.
Product Designer
2020 - 2023
Worked on Folio platform from ideation to launch, reporting directly to Creative Director and CTO. - Led the ideation, creation, and launch of the platform, conducting testing of MVPs and gathering user data. - Onboarded over 1,800 users and 50 schools within the first six months after the platform's launch. - Conducted onsite customer interviews, designed interfaces with a user-centric approach, and analyzed data through MixPanel to identify points of friction and areas for improvement.
Freelance Graphic Designer
2016 - 2021
Collaborate with clients to help them create or revamp their brands • Design and built websites for clients using Wordpress. • Design logos, packaging and campaigns to the brand • Created posters and digital graphics to advertise events.
Spanish and Design Mentor
2017 - 2020
Led one-on-one sessions to students seeking help in Spanish and Design • Listened, understood and support students in their process • Designed, adapted and executed individual study sessions to best meet a student’s personal needs
Graphic Design Intern
2019 - 2019
Designed landing pages for crowdfunding products that reached their funding goal. Collaborated with the marketing team to raise money for products. Designed user interfaces for devices, created brands for products and packaging for consumer products.
Graphic Design Summer Intern
2018 - 2018
Assisted the company to build their brand identity. • Designed a brand book guide. •Designed printed material such as business cards and coffee labels. • Assisted in shooting professional videos.