Sarah Mooney
Advisor, Digital Marketing at Pacify
Toronto, Ontario
Overview
Work Experience
Senior Director, Growth Marketing
2024 - Current
Leading the strategy and execution of marketing campaigns and paid media to drive new member acquisition for Ensemble, a travel consortium. Spearheading a 1:many approach to increase ADX adoption among Ensemble members. Overseeing the monetization and engagement strategy for RangeTravel.com, with a focus on optimizing performance.
ensemble is a travel agency that provides amenities, offers, and unique hosted tours.
Advisor, Digital Marketing
2023
Continuously helping the Pacify team with Medicaid enrollment campaigns, brand awareness, and launching new digital marketing tactics.
Pacify provides low-cost, high-quality healthcare services to new and expecting parents.
Raised $1,100,000.00 from Forum Ventures.
Director of Marketing
2023 - 2024
YC W23. Proudly supported by customers like Webflow, Verana Health, Booster and more!
Advisor, Medicaid Member Enrollment
2020 - 2023
Strategized and executed impactful monthly campaigns, significantly growing Medicaid member enrollment via various campaigns with over a dozen Managed Care Organizations (MCOs). Ran various brand awareness campaigns to support Medicaid and Public Health enrollment campaigns.
Pacify provides low-cost, high-quality healthcare services to new and expecting parents.
Raised $1,100,000.00 from Forum Ventures.
Director of Marketing
2020 - 2023
Strategizing and executing marketing for MassLight and it's portfolio of digital health startups. Apart of investment team. Here's what I've done: - Built and managed Pacify's Medicaid enrolment campaigns, and paid brand awareness. - Designed curated marketing plans for all of MassLight's startups, and supported founders through them. - Grew MassLight's deal flow via various content marketing strategies and demand generation campaigns.
MassLight supplies capital and a dedicated tech team. We take equity in return.
Director of Demand Generation
2020 - 2020
Chief Marketing Officer
2019 - 2020
Decreased CAC by 3900%
Head of Content
2018 - 2019
Digital Marketing Consultant
2015 - 2020
Strategizing and executing digital marketing campaigns for North American and Australian B2B + B2C brands. Ford, Lincoln, MAC Cosmetics, eShipper, Arka Packaging (turned full-time), Shopify, Think Dirty, Leon Health Science (turned full-time), Train with Soph, Quantum Growth Advisors, MassLight (turned full-time) and more!
Digital Marketing Manager
2018 - 2019
Digital Marketing, Client Manager
2016 - 2017