Shub G.
Product Manager at Shopify
New York, New York
Overview
Work Experience
Head of Consumer Product
2025 - Current
Building the best return/refund experience on the planet.
Senior Product Manager
2024 - 2025
Same deal- building great products to make entrepreneurship easier, while getting paid to learn from the best, every single day
Product Manager
2023 - 2024
Found out I love it here. I moved out of my buyer acquisition comfort zone to work on gnarlier problems, with a ridiculous level of ownership. Shoutout to Vibhor Chhabra and Mike Crawford for letting me take wild risks, build life-changing products, and learn how to win. Notable products: • Addresses/Shipping • Taxes
Apprentice Product Manager
2022 - 2023
Wanted to learn from the best e-commerce company in the world- had some great leaders take big bets on me, and I got to take swings I shouldn't have been trusted with. Luckily, it all turned out great! Super grateful for Hadar Dor and Eric Wichman for believing in me. Notable areas: • Sales Channels • Ads • Campaigns/Audiences
Managing Partner
2022 - 2023
I clearly couldn't get enough of this crew. Led the West Coast investment team, bet on some phenomenal founders, and had the time of my life.
Investment Partner
2020 - 2022
DRF is the original, student-run pre-seed venture fund. I started out trying to convince them to invest in some companies in LA, and that eventually turned into me joining as a partner. It's the perfect gig, imo: I get to nerd out with insanely talented founders, and bet on them to build our future. I love helping founders and still do it today whenever I can- venture has a soft spot in my heart.
Dorm Room Fund is the strongest community of entrepreneurial students in the nation.
President
2021 - 2022
TroyLabs is USC's primary entrepreneurship organization. As a collective of the most driven entrepreneurial students on campus, we help Trojan startups succeed on their journeys from MVP to IPO. From helping our startups raise over 3 million dollars, to bringing together top-tier mentorship programs, to hosting events for over 300 startups that have attracted more than 3,000 people, the impact we've created here at TroyLabs is unparalleled, and something I'm proud to be a part of. I have the privilege to lead this group of amazing people to do bigger and better things than ever before, from connecting underestimated founders with top-tier VCs to open-sourcing valuable founder insights so that anyone at USC can create an impact. Whether it's learning from an insane speaker lineup through our BUILD accelerator or seeing founders' lives changed at DEMO, taking risks in leadership is something I've truly come to appreciate at TroyLabs. While I could go on and on about what we do here, the huge uptick in USC's entrepreneurial success speaks for itself.
Executive Board Member
2019 - 2021
Taking a project from 0 to 1 is probably the best testament to someone’s ability, and TroyLabs was my first opportunity to shape the face of USC entrepreneurship in a huge way. 🌱 Built out USC’s all-in-one founder pipeline: accelerator + consulting + venture 🔧 Hustled to create partnerships to make TroyLabs USC’s most impactful startup org 🤝 BUILD works with Robinhood, Snap Yellow, Facebook, Google... the list keeps growing! 🚧 WIP: Creating a founder community, curating resources, and dabbling with VC! Stay tuned.
BUILD Team Member
2019 - 2019
Troy Labs is a venture platform that offers mentorship access, recruiting assistance, and due diligence services for partnering investors.
Director Of Operations
2020 - 2021
Lavalab, USC's premier product incubator, was where the Spree first came to fruition, so I wanted to give back to the organization that gave me so much. For one year, I received the privilege of being able to take my experience as a founder + investor and teach the future of Trojan entrepreneurship how to succeed at the earliest stages. Standing on the shoulders of giants, I created and presented a 10-week entrepreneurship crash course that has led to some amazing companies coming out of Lavalab. I can't wait to talk about them, soon! Being able to educate two entire cohorts of students looking to take the risk of founding something is an insane experience, and possibly the best way to give back to this community that has opened so many doors for me.
Product Manager
2020 - 2020
One of my favorite USC experiences: taught me to hustle, rapidly adapt, and convey my vision. 🐣 USC’s premier startup incubator 🔎 Selected as top 5% of business, design, and engineering minds at USC 💪🏼 Led a team of 4 designers and devs to go from 💡 -> MVP in 1 semester 📈 Pitched product vision to investors at final Pitch Night
Product Management + Growth
2021 - 2021
After founding Spree and subsequently joining Lolli's team with my cofounder, I worked with an amazing team on Lolli's core product, user onboarding, and growth. Here are some highlights of my time at Lolli: 🧪 Roadmapped and helped implement core feature changes and updates, including price comparison 🪧 Planned, prototyped, and implemented user onboarding flows to increase conversion rates 👨🏼🎨 Designed an internal customer care tool for Lolli's support team 📈 Implemented creative ad campaigns, tested growth hacks (shh), and analyzed growth metric
Lolli is a rewards app that allows users to earn bitcoin when shopping online.
Raised $28,250,000.00 from Night Ventures, Serena Ventures, BITKRAFT Ventures, Logan Paul, Pathfinder, Seven Seven Six, Company Ventures, MZ Web3 Fund, Bain Capital Ventures and Animal Capital.
Founder & CEO [Acq'd, Lolli, Inc.]
2020 - 2021
[Spree has now joined Lolli, Inc.!] Built out the future of shopping and curation through Spree, a chrome extension that automatically compares prices for you and lets you check out in one click! 🛒 💨 🛍 Reducing checkout friction and bringing more information and power to consumers 💰 Creative monetization strategies allowed us to keep Spree free for users 🏗 Gained intuition to understand + pinpoint user struggles Being a founder is fun.
Growth Marketing Consultant
2019 - 2019
I wanted to learn about real estate, so I signed up for this job... and ended up learning much more than I'd bargained for. Huge shoutout to Andres Lopez for becoming a great mentor and friend! 👨🏽💻 Automated lead logging process in Salesforce Apto, saving 100's of hours of labor. This was my first taste of working smarter > harder. 💪🏼 Managed a team of 4 assistants, who ended up processing leads more efficiently ❄️ Learned the importance of cold calling- which ended up serving me really well down the line :)
Marcus & Millichap helps create and preserve wealth with the best real estate investment sales, financing, research and advisory services.
Raised $28,100,000.00.
Product Marketing Management Intern
2018 - 2018
My first experience with a high-paced startup was where I first learned that to succeed, I needed to adapt, and do it quickly. I quickly fell in love with the pressure, hustle, and sense of purpose. 🚀 Utilized Meltwater and Google Analytics to grow presence five-fold and beat competitors 👨🏽💻 Leveraged Salesforce Pardot to acquire and sort leads based on maturity ✍🏽 Worked with the marketing team to create use case deck for B2B sales
Falkonry is an Industrial AI software company that provides automated data analysis to the manufacturing and defense industries.
Raised $16,687,133.00 from Hypertherm Ventures.